Cracking the Code:

The Secrets to Successful Strategy Execution & Lessons for the C-Suite


Published on: April 2016

Written by: Rommin Adl

Executive Summary

What Are the Drivers of Effective Execution?

Survey Conducted by the Economist Intelligence Unit

A company with a poor strategy is doomed to fail, but even companies with well-conceived strategies will struggle to succeed if they do not execute effectively. Strategy execution is regularly cited by CEOs as a top priority and challenge, yet few agree on how to make it happen. However, with competition as fierce as it has been in recent years, bridging the gap between strategy and results has never been more important.

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