Serve Before You Sell:

Uncommon Wisdom for Prospecting and Growing Accounts


Published on: April 2016

Written by: Rick Cheatham, Lou Schachter

Now Serving: Not Your Average Joe

One of the most common questions we get from salespeople and sales leaders is, “What can we do differently to improve our prospecting efforts?”

The answer lies not in increased call activity levels, not in search engine optimization, and certainly not in buying those email lists you get offered in spam messages. Surprisingly, the answer comes down to age-old human wisdom: serve other people before expecting them to do something for you.

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