The missing ingredient in strategy execution and organizational transformation:

strategically aligned mindset coaching


Published on: September 2023

Written by: Fredrik Schuller, Karim Hirani

The challenge of organizational transformation and strategy execution

In today’s rapidly changing business landscape, executing strategies and achieving organizational transformation are paramount to navigating disruption and ensuring sustained growth.

However, research consistently demonstrates that many organizations struggle to execute strategy effectively. In their book, The Balanced Scorecard, David Norton and Robert Kaplan note: “90 percent of organizations fail to execute their strategies successfully.” 1 The failure, they assert, is not due to flawed strategies, but rather the inability to implement them effectively.

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