Case Study

Accelerating a Global Business Transformation (With Videos)

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Accelerating a Global Business Transformation: How Mondelēz is Creating More Delicious Moments of Joy

Mondelēz International, one of the world’s preeminent snack companies, is deeply committed to creating delicious moments of joy for consumers spread across 165 countries around the globe. With a portfolio including many of the world’s favored brands, leading innovation platforms, exceptional talent and an expansive footprint, Mondelēz is uniquely positioned to deliver sustainable growth in years ahead. However, to strengthen its position at the top, the company is implementing a new operating model, and engaging over 5,000 leaders and managers across the globe to accelerate execution.


Executing a New Operating Model — VP, Global Growth Operations – Andrew Brennan:


How Mondelez Turns Strategy into Results — VP, HR Commercial – Dietmar Loacker:


Winning Together: Immersing the Organization in a New Operating Model

“Ultimately, a change to any model like this—even if the model is right—will only work if people buy into it, internalize it and actually act in that way. If you really want people to internalize a change and fully understand it, you can’t just lecture them through PowerPoint or send a memo.”

Andrew Brennan, Vice President of Global Growth Operations at Mondelēz International

To meet this challenge, Mondelēz partnered with BTS to develop a high-impact initiative designed to engage its people in the new ways of operating, drive alignment across regions, and translate the model into action. Bringing deep business and industry experience, BTS consultants worked closely with the Mondelēz executives to craft an experience aligned to and reflective of the business. Engaging leaders and managers across Latin America, Eastern Europe, Middle East, Africa and Asia Pacific, the series of immersive experiential exercises were designed to develop a deep understanding of:

  • The primary reasons and implications of shifting from a country-led operating model to a regional category model
  • The four key work streams aimed at simplifying how the company operates
  • The impacts of the regional category model on individual roles and responsibilities

Exploring the business transformation in a risk-free environment, employees developed the alignment, mindset and capabilities to effectively execute the new operating model and make better decisions in their corresponding areas of the business.

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