With a faltering Research and Development output, a multinational pharmaceutical company appointed a new leader to turn around the function’s performance. The organization needed to transform its culture to take smarter risks, make better decisions, and develop outstanding people. Though they took significant steps to improve their science and technology, there was still a disconnect between employees and the organization’s purpose.
BTS partnered with the organization’s Research and Development team leaders to create a self-sustaining cultural transformation. It involved:
“We need to focus on culture as a multiplier, if we don’t tip the culture piece it will be terrific science x terrific technology x zero [culture] and that will not be a good number.” – Head of Research and Development
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