towards a single purpose
A leading communications network provider made a major acquisition of an organization of equal size, increasing their influence in the industry. The addressable market doubled with the new product and services mix, creating a significant, immediate opportunity to create cost and revenue synergies.
The organization recognized that culture would be a gating factor to capturing these opportunities and delivering on their commitments. Culture was a lever both companies had paid less attention to in past acquisitions, resulting in a patchwork of organizational values, relationships, and ways of working. In fact, according to results from the enterprise risk assessment leading up to the merger, culture ranked as the second highest risk to the organization’s success.
To realize the aspirations of the newly-combined organization, the organization partnered with BTS to help align all employees to a single purpose, vision, values, and ways of working.
BTS addressed major parts of the culture and strategy together by engaging the organization at various levels. The following approach would allow employees to understand, define, and engage the organization in its future state:
As a result of this work, the organization devised simple yet meaningful ways of working that leaders across the organization created and “owned.” The culture playbook and leader expectations brought aspirations from words on a page to fruition.
One year after the work was concluded, the organization completed another Enterprise Risk Assessment. As a result, culture had decreased from the second-largest risk at the time of acquisition to the twelfth-riskiest factor. The organization also accelerated the results of the integration, delivering on synergy target commitments one year ahead of schedule.
Successful integration requires cultural buy-in at every level of an organization. By grounding purpose, vision, and values in mutually-attainable behaviors, employees from both organizations became motivated, embrace change, and operate in an agile manner.
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