Equipping field reps with custom tools in the flow of work
A multinational biotech addressing areas of high unmet medical need was forced to re-skill all field reps for the virtual environment overnight.
Execution Kits scaled virtual enablement across the entire field force, within the flow of work and custom to the needs of each field team. A promotional simulation then provided a capstone for application.
A series of evaluated interactions, where field members practice applying Execution Kit content in real moments – to their manager, gatekeeper, and provider.
The Execution Kits were deployed across the entire field, and customized by field teams to their respective Therapeutic Areas and Brands to improve applicability.
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