from startup to scalable enterprise
A fast-growing, founder-led software company had just gone public and was transitioning from scrappy startup to scalable public tech company. Shortly after their IPO, they told Wall Street they would reach $1B in revenue within three years. However, despite strong momentum and positive press, the executive team didn’t have a clear strategy to reach their growth goals, which created unrest and confusion throughout the organization. To further complicate matters, the executive team was misaligned on the business’ fundamentals, disagreeing on things like the definition of certain customer segments. They knew they needed to not only create a growth strategy that reflected their market, customers, and competition, but also get alignment and drive ownership throughout the organization. The company collaborated with BTS to help create a new strategy that the entire organization could rally behind and truly own.
BTS developed a three-fold approach to help the executive team and broader organization define and align around a future growth path.
As a result of this work, our client was able to make the transition from startup to scalable company, hitting their $1B target faster than they had initially promised investors. The approach enabled the executive team to select, align, and evolve their company’s strategy to an actionable state. The subsequent experiences equipped employees to put the new strategy into action with greater confidence, clarity, and structure. The top 75 leaders felt empowered to take responsibility for the plan with the organization behind them. With clarity and widespread change adoption, employees understood both the necessary organizational behaviors required as well as the shifts in expectations. Because they were involved in the process, all employees felt ownership over their roles and were excited to execute on the new direction. This change had a lasting effect on company success and has even been codified in several leadership behaviors that are now core aspects of the company culture.
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