Senior leadership at one of the world’s largest cloud-based software companies realized that their finance team was not communicating data in a way that could be understood by those outside of the team. The company’s financial leaders needed to improve their ability to turn critical information into a compelling story that their business partners could comprehend.
To remedy the issue, the company partnered with BTS to co-create a customized Practice with an Expert solution. The solution was designed to ensure meaningful and lasting behavior change through a tailored experience that would be co-facilitated by subject matter experts with PhDs in Communications and Rhetoric. The journey includes:
The Storytelling course objectives…
… are centered on the assumption that business partners are more likely to accept data with the right messaging. Storytelling techniques help financial leaders to:
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