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FMCGs need to think BIG and SMALL in 2021

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Published on: April 2021

Written by: Bhavik Modi

FMCGs need to think BIG and SMALL in 2021

For years, big consumer goods firms have tried to be more like startups, while startups have encountered hurdles in scaling. BTS has identified the mindsets around 6 critical areas that FMCGs need to master to be successful in 2021 and beyond.

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