SHANGHAI, CHINA – Bank of China (BOC), one of the world’s largest and China’s longest-operating banks, has been selected to receive an Association for Talent Development (ATD) 2022 Excellence in Practice Award for its “Private Bankers Performance Enhancement Program.”
The program, designed in partnership with BTS GROUP AB (publ), a global professional services firm, developed private bankers’ sales skills and incited mindset shifts from “product-oriented” to “customer-centric.”
“It is a great honor to be [recognized for] our rigorous research, excellent project design that enabled [shifts in participant] mindset, and meticulous follow-up action tracking and mentorship that promoted business performance,” said Ying Wang, from BOC’s Shanghai Advanced Academy. “The program received good comments from nearly 1,000 participants, and [recognition from ATD proves] that the project is at an international leading level… We are also very grateful to our partner BTS for their strong support.”
The workshop immersed participants into the business using a customized business simulation. Three months after implementation, participants completed over 800 action plans, which reported increases of:
- 238 million USD in newly-added assets
- 1.55 million USD in newly-added, non-interest income
- More than 300 new private banking clients
“[This award speaks] to our commitment to designing programs with real business impact,” said Patrick Fei, BTS’s EVP and Asia Managing Director.
Alex Xie, Director at BTS, added: “We are grateful for our client’s partnership and the team’s adaptability in ensuring the program’s success, and are glad to make a positive impact on the business and its people.”
ATD’s Excellence in Practice Awards recognize exemplary, well-designed, strategic, and sustainable workplace learning and talent development practices. This year, the program received >140 entries in 13 categories.