Rick Cheatham

Rick is the Chief Marketing Officer for BTS. He is responsible not only for our global marketing efforts, but also our business development and sales enablement teams. As a founding leader of the Sales and Marketing practice Rick has over 15 years experience developing solutions for our client’s most difficult commercial challenges.

Rick and his colleagues in our Go to Market Center of Excellence work with clients to accelerate the execution of their commercial strategies. This work is primarily achieved through facilitated working sessions with executives, direct coaching and the development of tools and experiences that create behavior change. His direct but always respectful approach have made him not only a trusted advisor but also a friend to many commercial leaders in the world’s leading companies.

Rick has been a sales leader for regional account teams, global account teams and ultimately led an entire sales organization, which carried over $1B in revenue responsibility, through a significant restructuring and shift in the definition of sales excellence. Rick has also held marketing, finance and operations roles, which contribute to his holistic mindset.

Rick lives in Austin, Tx and is a father of four children. He can often be found mountain biking on the Barton Creek Greenbelt, paddle-boarding on one of the lakes or at one of the local yoga studios (a necessity if you picked up the part about four kids).

Industry expertise
Rick has extensive experience in manufacturing, technology, insurance and financial services.