BTS Digital Acquires SwissVBS

to further expand and strengthen its digital learning offering

  • BTS Culture 001

Published on: July 2019

Written by: Henrik Ekelund and/or Dave Ackley


Stockholm, July 15, 2019

STOCKHOLM, SWEDEN – BTS GROUP AB (publ), a leading global strategy implementation firm, has agreed to acquire Swiss Virtual Business School VBS AG based in St. Gallen (Switzerland) and Toronto (Canada). SwissVBS provides high impact digital learning solutions for the modern corporate learner. It operates primarily in the European and North American markets, bringing thought leadership and creative solutions to clients through digital journeys as well as learning reinforcement methods.

The SwissVBS team will bring world class expertise in digital learning and performance support. This means that BTS can offer clients a wider range of solutions, become even more competitive as an end-to-end talent partner and increase wallet share. SwissVBS will also bring clients with whom the company has developed strong relationships and won awards, making BTS stronger in the Canadian and German-speaking markets.

SwissVBS was established in St. Gallen in 2001 as an offspring of the University of St. Gallen. Since then it has successfully grown into a respected provider of customized digital learning to some of the world’s largest corporations. Its consolidated twelve-month revenues through June 2019 are expected to reach approximately 3.0 MUSD. The company generates about 60% of its revenue in Europe and 40% in North America. SwissVBS has 23 employees, most of them in Toronto.

“We are really excited to welcome SwissVBS to BTS. As a full-service provider for digital journeys, this team creates impressive results for their clients. Our combined services will make us an even stronger partner in the marketplace and accelerate our growth in digital services,” says Henrik Ekelund, Founder & CEO of BTS.

The founding partners of SwissVBS, Shahin Sobhani and Sebastian Frankenberger have both agreed to stay on for a minimum period of two years to help propel continued growth. In addition, the other co-founders and advisors Christoph Lechner and Günter Müller-Stewens, professor and professor emeritus at the Institute of Management of the University of St. Gallen, respectively, will continue their collaboration with SwissVBS/BTS.

“We are delighted to become a part of the BTS family. We share the same values and business approach, which will make for an excellent cultural fit. The global presence of BTS, its services and experience will also be of great value for our customers and colleagues,” says SwissVBS CEO and co-founder Shahin Sobhani. “And we believe our services and digital solutions will be a perfect complement to BTS’s current offerings,” says SwissVBS co-founder Sebastian Frankenberger.

“The addition of SwissVBS to the BTS family will strengthen our digital capability considerably. The team brings us expertise that will increase our ability to provide the scalable, high-impact solutions our clients expect,” says Dave Ackley, Executive Vice President and Global Head of Digital at BTS.

The acquisition includes a cash consideration as well as a new issue of BTS shares corresponding to 100,000 Canadian dollars. An additional amount will be paid in 2021 provided the purchased operations meet specific targets 2019-2021.

BTS’s strategy for acquisitions aims to create a broader base for future organic growth while actively consolidating in a highly fragmented market. Through its acquisitions, BTS also seeks to broaden its customer base and offering by bringing in new, existing and innovative services based on state-of-the-art digital technologies.