BTS Named a Top 20 Sales Training Company in 2021

STOCKHOLM, SWEDEN and SAN FRANCISCO, CA – BTS GROUP AB (publ), a world-leading strategy implementation firm, was recently recognized a Top 20 Sales Training Company by Training Industry.

“We are honored to be named one of the world’s top 20 sales training companies,” said Rene Groeneveld, Global Head of the BTS Sales and Marketing Practice. “In 2020, BTS was challenged to deliver world-class solutions in a fully virtual environment. We used this as an opportunity to accelerate innovation, supporting sellers, sales leaders and marketeers in areas such as virtual selling, virtual communication, and in our Acceleration modules, which are learning bursts that drive high levels of engagement and interaction. We are proud of our response and feel excited about how our virtual and digital capabilities have unlocked new possibilities to help our clients achieve success.”

BTS was selected based on the following criteria:

• Breadth and quality of programs/services and audiences served
• Ability to deliver training in preferred modalities
• Industry visibility, innovation, and impact
• Strength of clients and geographic reach
• Company size and growth potential

“The quick adaptation and innovation of programs in response to customers’ needs during the pandemic has earned these organizations a spot on this year’s Top 20 Sales Training and Enablement Companies List,” said Ken Taylor, president of Training Industry, Inc. “Through virtual offerings and a focus on selling virtually, these companies prepare their clients’ sales force with the tools to succeed in today’s remote work environment.”