Serve Before You Sell:

Uncommon Wisdom for Prospecting and Growing Accounts


Published on: June 2013

Written by: Rick Cheatham, Lou Schachter

We’ve all been there: staring blankly at a vast display of televisions inside a consumer electronics store. So many choices! Are there meaningful differences? Which is the right one for me? How do I get the most value for my money? How do I make the right decision? Will I make the right decision? Looking at web reviews on my phone, it’s impossible to determine the best option for me. Maybe it’s just easier to go home and
deal with this another time.

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