The state of critical roles: why readiness still lags behind intent

This blog breaks down what makes a role truly critical and the capabilities needed to build a future-ready, high-impact talent strategy.
January 8, 2026
5
min read

Across industries, leaders agree: critical roles, those with outsized impact on organizational success on business success, deserve focused attention. And yet, most organizations still struggle to define them clearly, identify the right talent, and build the readiness needed to execute when it matters most. Despite years of investment in succession planning and high-potential pipelines, most organizations still lack the clarity and consistency needed to execute critical role strategy with confidence.

What are critical roles, really?

We define critical roles as those that disproportionately impact business outcomes and are hard to fill, often cross-functional, and deeply tied to strategic execution. They aren’t always the most senior roles, but they’re the ones that, if left vacant or poorly filled, slow down growth, innovation, or transformation. These roles often require capabilities that go beyond technical expertise like influence across silos, decision-making without full control, and the ability to navigate ambiguity.

Many organizations assume they know their critical roles, but often these definitions are inherited, outdated, or driven by hierarchy, not business value. We encourage clients to pressure-test role criticality by asking: How does the law of supply and demand apply when the demand for this critical role is high, but the supply is limited due to how difficult it is to find, train, and develop ready leaders?

The maturity challenge: what the data shows

Despite prioritizing critical roles, most organizations are not where they want to be:

  • Only 21% say successors for critical roles are truly ready1
  • Just 25% have clear development plans for people in these roles2
  • 50% are starting to expand beyond executive roles, but definitions are still narrow3

This results in a rise of business risk. Transitions stall. Significant business moments like product launches, market expansions, or leadership shifts get delayed or derailed. Even when roles are named and successors are listed, too often it’s the same few people rotating through stretch assignments without real role-level clarity or successor variety.

Three distinct talent needs we see

At BTS, we see three pivotal talent needs organizations must design for:

  1. The role has evolved, but the leader hasn’t. The strategy has shifted, but expectations haven’t been redefined.
  2. The pipeline is unclear. It hasn’t been clearly identified who belongs on the bench or whether the right people are even in it. Without visibility and targeted development, readiness remains more of a guess than a strategy.
  3. A decision needs to be made now, and it must be right. The risk of getting it wrong is high, and factual, objective evidence is needed.

Readiness isn’t a one-time conversation; instead, it’s a continuous discipline. The most advanced organizations are building systems, not just lists.

Seven enablers of a critical role strategy

In our work across industries, the most effective organizations are building discipline around critical roles, not just process. We’ve identified seven drivers that consistently separate high-performing strategies from reactive ones. These show up in different ways depending on where an organization is at on their journey:

  1. Strategic alignment: Roles are clearly tied to business goals and future priorities.
  2. Role definition: Roles are defined by impact, not hierarchy.
  3. Building profiles: The definition of success in role is based on the future, not the past.
  4. Wide-ranging talent pipelines: Bench strength reflects diversity of experience, geography, background, and perspective.
  5. Immersive development: Successors build real readiness through stretch roles, simulations, and job previews. Coaching enhances these experiences by helping leaders process feedback, build self-awareness, and apply learning to their context.
  6. Retention strategy: Incumbents are supported with personalized development and visible investment.
  7. Continuity planning: Institutional knowledge is captured and transitioned before it walks out the door.

What great looks like in practice

Most organizations rely on role titles, tenure, and intuition. But that’s not enough for roles that carry real risk. Organizations that are closing the readiness gap are doing more than refreshing succession charts. They’re investing in: custom success profiles, assessment-backed talent decisions, and development experiences that reflect the real demands of the role. Great organizations don’t just offer development; they also create role-specific experiences that build the judgment, fluency, and resilience required for the real pressures of the job. It’s not just about knowledge; it’s about role conditioning.

How future-ready is your approach? A quick checklist

Use this checklist to pressure-test the strength of your critical role strategy:

  • Have you defined critical roles based on future business impact, not just titles?
  • Are success profiles aligned with what the business will require tomorrow?
  • Do you know who’s in your bench and how ready they are?
  • Are your placement decisions based on structured assessment, not gut feel?
  • Are your successors learning through stretch experiences and role previews?
  • Are incumbents receiving targeted support that drives their retention and growth?
  • Do you have a plan for knowledge transfer if someone in a critical role left today?

What you can do now

  • Clarify what roles are truly critical by future impact, not just past precedent
  • Be honest about readiness and measure it before placing someone in role
  • Invest intentionally and build immersive, real-world development to match role demands
  • Don’t confuse visibility with readiness; make decisions based on data, not familiarity
  • Prepare leaders before they transition into a critical role so they’re ready to thrive from day one

Critical roles don’t just need names next to them. They need clarity, intention, and investment. Organizations that treat critical role strategy as a leadership capability, not just a process, are the ones driving growth and resilience in today’s market. This isn’t just about building a bench. It’s about building belief, from the front line to the C-suite, that the right people are leading in the moments that matter most.

 

1Gartner, 2023 report
2The Talent Strategy Group, Critical Roles Report, Apr 2025
3Korn Ferry, Revamping Succession Planning, Nov2023 report

Get the report

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Blog Posts
September 25, 2023
5
min read
Navigating the new dawn of talent strategy: 5 shifts reshaping work
Lynn Collins, PhD, shares five timely and transformative insights into the future of work and talent strategy.

The accelerating pace of change in the modern workplace has necessitated a proactive approach to envisioning the future and what will be required to support organizations as they evolve and adapt.

To advance the conversation, we recently facilitated a future-storming session to reimagine the future of work and talent strategy.

Future-storming is the process of identifying risks and trends that might affect your business or industry vertical, combining them in new ways, and thinking of solutions to mitigate these risks. The ambition? To break the chains of traditional thought, sparking insights into the evolving domain of talent strategy.

Here are five transformative themes that surfaced during the session:

1. Fluidity of talent:

Gone are the days when “talent” described a fixed set of competencies an individual brought to the table. In today’s world, talent is an amalgamation of adaptability, resilience, and the capability to evolve. AI and automation, while replacing routine tasks, can't replace the human capacity to grow, reimagine, and pivot.

The traditional talent pool, defined by rigid skill sets, is making way for a reservoir of potential. It's about harnessing the innate human ability to unlearn, relearn, and traverse uncharted territories. Recognizing this fluid nature of talent can redefine how organizations recruit, retain, and nurture their human capital. The future will prize the ability to learn and relearn, shifting from fixed competencies to a reservoir of ever-evolving potential.

2. Skill evolution, continuous, embedded learning:

The gig economy drives continuous learning, demanding flexibility and growth. The concept of learning in organizations is evolving beyond formal training modules. Today's employees are in a perpetual state of growth, thanks to digital platforms, cross-cultural collaborations, and the changing demands of their roles.

No longer can learning be a one-off event. It must be seen as a journey where every experience, every interaction, and even every failure is an opportunity to grow. This shift to continuous learning also means embracing failures as valuable lessons, promoting a culture of curiosity, and embedding learning in everyday tasks. Organizations that foster curiosity and value each failure as a learning opportunity will lead the way. The pathway to career progression is increasingly carved by demonstrable capabilities.

3. Culture, diversity, and the rich tapestry of learning:

Cultural diversity isn't just a buzzword; it's an untapped treasure for organizational growth. There is a burgeoning global talent landscape with increased cultural exposure which fosters innovation and holistic problem solving. Diverse teams, with their unique experiences and backgrounds, bring varied problem-solving methodologies, fresh perspectives, and richer insights, serving as an invaluable asset for organizational growth.

These multi-cultural interactions and experiences act as opportunities for informal learning, introducing employees to different ways of thinking and innovative solutions. Encouraging such interactions not only fosters a sense of inclusivity but also ensures a holistic organizational growth trajectory.

4. Embracing the tech-human synergy:

The technological renaissance envisages a world where computers and robots assume many of our current roles, from documentation to Q&A. The emerging synthesis of technology and biology, including embedded tech and wearables, offers insights, from employee well-being to real-time emotional feedback.

While technological advancements promise efficiency and scalability, the human element's value remains unmatched. The blend of technology with human intuition, creativity, and empathy is the key to future success. The ideal modern professional is one who not only leverages technology but also understands its boundaries, ensuring that technology serves humanity and not the other way around. While technology offers efficiency, the human touch provides empathy, intuition, and creativity.

With advancements come ethical considerations, especially with AI and machine learning. Balancing technological ability with an ethical foundation ensures that organizations remain not just profitable, but also principled.

5. The subtle art of leadership:

Work will undergo an existential reevaluation. The rise of decentralized leadership, the emphasis on enriching organizational culture, and a holistic approach to talent assessment will redefine organizations. With flattened organizational structures, fostering trust and embracing entrepreneurialism are necessities. Leaders will be more focused on collaboration, understanding, and guidance. In this landscape, leadership also means being tech-savvy, yet understanding the nuances of human emotion is also requisite. It's about removing barriers, and being a facilitator and mentor.

Furthermore, as work boundaries blur, leaders need to be agile, adaptive, and always ready to guide their teams through tumultuous waters. The responsibility is to create environments where employees feel empowered, engaged, and eager to contribute.

Reflections

The future-storming session offered a blueprint for navigating the complex terrains of the talent landscape of tomorrow. The future of talent and learning is unfolding, and through sessions like these, we aim to empower leaders to be the sculptors of that future.

Collins, L., Hartog, S., Werder, C. (2023). Future Storming: Reimagining Talent Strategy for Today. Delivered at the Conference for Society for Industrial/Organizational Psychology, Boston, MA.

Blog Posts
August 16, 2021
5
min read
What you don’t know can hurt you: why choosing your own coach is a bad idea
What’s wrong with choosing your own coach? Despite the best of intentions, it's too easy for bias to seep in. Learn how to preserve the integrity of your coach-selection process.

In recent years, the coaching market has continued to make major advancements in how to scale coaching for the many. It is commonplace to see small-group coaching, learning circles, peer to peer coaching, bot coaching, self-paced coaching, asynchronized coaching, and even instant coaching, with a live person at your fingertips. It’s easy to believe that innovation in the science of mindset and behavior change knows no borders.

So, what’s the problem here? With such advancement, what could possibly jeopardize the quality and integrity of coaching today? It might be different than what you think. Yes, much comes down to the coach themselves, their experience, and how they are resourced to do their work; but with more qualified and well-equipped coaches out there than ever before, this is less of an issue. The problem lies in the pivot towards selecting your own coach, and the challenge is ensuring you make an unbiased choice.

Swipe left to reinforce your bias

Today, choosing your coach is as simple as swiping left. Aided by apps modelled after unregulated dating platforms, employees can select their coach by scrolling or swiping through a list of options. These dating apps appeal to some of humanity’s most rudimentary motivators, such as physical attraction and affinity bias (defined below). Instead of matching with the best fit, Coach selection processes are becoming riddled with the same biases towards race, gender, and sexual orientations that most organizations are working hard to eliminate.

There are two main biases emerging in this approach to coach selection:

  • Affinity Bias: Affinity bias, also known as similarity bias, is the tendency for people to connect with others who share similar interests, experiences, and backgrounds.
  • Confirmation Bias: Confirmation bias is the inclination to draw conclusions about a situation or person based on your personal desires, beliefs, and prejudices, rather than on unbiased merit.

These biases lead to two common coaching traps:

Coaching Trap #1: Many scaled coaching organizations today use dating algorithms (think swiping left or right) to assist in coach selection. At first, an employee will only see a coach’s photo and would need to click on their image to see further details. While this is a fun and inventive way of enabling the employee’s speed to coach selection, as exposure to someone’s face only further reinforces basic biases; based on psychology, employees are more likely to choose the person that looks like them.

Coaching Trap #2: Across the globe, there is a strong bias towards both a specific set of educational institutions (the Ivy League) and certain levels of academic achievement (graduate degrees, whether in medicine, law, or other fields). Thus, graduates from lesser-known institutions and bachelor’s degree-holders may be considered less valuable. When selecting a coach, this bias frequently plays out with the perception that coaches with rarefied educational backgrounds will deliver better results.

By enabling coach selection in this way, employees are almost encouraged to reinforce their own biases, which include ageism, sexism, racism, name bias, beauty bias, cultural bias, and more. These biases are the ones that companies are working hard to disrupt via policies on rewards, hiring, employee lifecycle, and in society. Despite this, recent studies show alarming trends, even in early careers:

One study of high school students found that females considered to be attractive earned eight percent more than those who were not considered attractive, and men of below-average attractiveness made 13 percent less than other men who were considered attractive.1

In another study, White-sounding names received 50 percent more call backs for interviews than Black-sounding names. Even with a higher quality resume, there is still a strong bias towards White-sounding names, which elicit 30 percent more call-backs. For Black-sounding names, the increase is much smaller. Applicants living in better neighborhoods also receive more call-backs, but this effect is not impacted by race.2

So, here’s the problem: the coach you think you need could not be the one you actually need. Just because you feel comfortable with a person or “see yourself” in them doesn’t necessarily correspond to effective change. Many people reflect on their coaching experiences and find that the coaches or people in their life that they’ve learned the most from are very different from themselves.

In a time when everyone is working together to eliminate bias and encourage equity, this is one more area where we need to lead change.

What’s the alternative?

To ensure quality coach selection, you need to follow a few key principles in your approach:

  1. Make sure your coaching approach and initiative are aligned to strategic outcomes, a change agenda, and your organization values. This can be used to simplify and focus your pool of coaches based on experience, industry knowledge, specialties, and organizational or individual need.
  2. Ahead of time, ask your employees to reflect on what they believe is important to them in a coach. This will normally result in them naming some of the higher order needs based on past experiences, current needs, and context.
  3. Your coaching partner should have a “Coach Talent Director” role or similar. This person should know all there is to know about how to maximize their coaches’ talent and match it to yours. Invest in this relationship, carefully scoping out how this person can you be your guide on the side in getting the fit right for your organization.
  4. Allocate a coach to each employee based on their stated needs. Take pulse checks along the way from both parties to check in on how the match is going.
  5. If the coaching match isn’t working, or the chemistry isn’t there, make it easy for people to change without judgement or impediment.
  6. If choice is a key requirement, introduce the coach selection only after working with the Coach Talent Director to select the information that is critical for employees to know. This information should be designed to help employees make an unbiased choice – qualities such as coaching style, approach, experience, and industry background are appropriate, but photographs and names should be avoided.

So much effort to reduce bias has been implemented into hiring, promotion, succession, and performance management processes that it would be a mistake to ignore biases in coach selection. To continue moving the needle on equity and inclusion – which not only delivers business results, but also makes our society better as a whole – it’s essential to take a critical look at your coach selection process. You just might be accidently helping to reinforce bias by encouraging employees to swipe left on a coach in an app.

References

  1. Gordon, R. A., & Crosnoe, R. (2013, December 10). In school, good looks help and good looks hurt (but they mostly help). Council on Contemporary Families. https://contemporaryfamilies.org/good-looks-help-report/.
  2. Bertrand, M., & Mullainathan, S. (2003, July 28). Are Emily and Greg more employable than Lakisha and Jamal? A field experiment on labor Market Discrimination. NBER. https://www.nber.org/papers/w9873.

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Insights
January 23, 2026
5
min read
The silent productivity problem: prioritization
Andy Atkins shares a practical and timely perspective on how leaders can address the root causes of prioritization by focusing on three essentials: tasks, tracking and trust.

This article was originally publish on Rotman Management

IN OUR CONSULTING WORK with teams at all levels—especially senior leadership—my colleagues and I have noticed teams grappling with an insidious challenge: a lack of effective prioritization. When everything is labeled a priority, nothing truly is. Employees feel crushed under the weight of competing demands and the relentless urgency to deliver on multiple fronts. Requests for prioritization stem from both a lack of focused direction and the challenge of efficiently fulfilling an overwhelming volume of work. Over time, this creates a toxic cycle of burnout, inefficiency and dissatisfaction.

The instinctive response to this issue is to streamline, reduce the number of initiatives, and focus. While this is a step in the right direction, it doesn’t fully address the problem. Prioritization isn’t just about whittling down a to-do list or ranking activities by importance and urgency on an Eisenhower Decision Matrix; it also requires reshaping how we approach work more productively.

In our work, we have found that three critical factors lie at the heart of solving prioritization challenges: tasks, tracking and trust. Addressing these dimensions holistically can start to address the root causes of feeling overwhelmed and lay the foundation for sustainable productivity. Let’s take a closer look at each.

Insights
December 2, 2015
5
min read
Business Simulations: Why Are They Effective

You’re buckling in for an overseas flight in a brand-new Boeing 777. The pilot comes on the PA: “Ah, ladies and gentlemen, our flight time today will be six and a half hours at a cruising altitude of 33,000 feet. And I should mention that this is the first time I have ever flown a 777. Wish me luck.”

Before setting foot in the real world, pilots, military personnel and disaster response teams use intense simulations to learn how to respond to high-intensity challenges.Why should we place corporate leaders and their teams in situations without first giving them a chance to try things out? The risks are huge — new strategy investments can run into the hundreds of millions of dollars. BTS offers a better way to turn strategy into action: customized business simulations.

‘Now I Know What it’s Like to be CEO’

A customized business simulation of your enterprise, business unit or process, using real-world competitive dynamics, places leaders in a context where they step out of their normal day-to-day roles and gain exposure to the big picture. Participants make decisions in a risk-free environment, allowing them to experience critical interdependencies, execution best practices and the levers they can use to optimize their company’s key performance indicators. It takes the concept of a strategy and makes it personal, giving each individual the chance to see the direct impacts of their actions and the role they play in strategy execution.

Leading corporations are increasingly turning to business simulations to help build strategic alignment and execution capability when faced with the following business challenges:

  • Key performance objective and new strategy implementation.
  • Accelerating strategy execution and innovation.
  • Improving business acumen and financial decision making.
  • Transforming sales programs into business results accelerators.
  • Leadership development focused on front-line execution.
  • Implementing culture change as tied to strategy alignment.
  • Modeling complex value chains for collaborative cost elimination.
  • Merger integration.

Within minutes of being placed in a business simulation, users are grappling with issues and decisions that they must make — now. A year gets compressed into a day or less. Competition among teams spurs engagement, invention and discovery.

The Business Simulation Continuum: Customize to Fit Your Needs

Simulations have a broad range of applications, from building deep strategic alignment to developing execution capability. The more customized the simulation, the more experience participants can bring back to the job in execution and results. Think about it: why design a learning experience around generic competency models or broad definitions of success when the point is to improve within your business context?  When you instead simulate what “great” looks like for your organization, you exponentially increase the efficacy of your program.

10 Elements of Highly Effective Business Simulations

With 30 years of experience building and implementing highly customized simulations for Fortune 500 companies, BTS has developed the 10 critical elements of an effective business simulation:

  1. Highly realistic with points of realism targeted to drive experiential learning.
  2. Dynamically competitive with decisions and results impacted by peers’ decisions in an intense, yet fun, environment.
  3. Illustrative, not prescriptive or deterministic, with a focus on new ways of thinking.
  4. Catalyzes discussion of critical issues with learning coming from discussion within teams and among individuals.
  5. Business-relevant feedback, a mechanism to relate the simulation experience directly back to the company’s business and key strategic priorities.
  6. Delivered with excellence : High levels of quality and inclusion of such design elements as group discussion, humor, coaching and competition that make the experience highly interactive, intriguing, emotional, fun, and satisfying.
  7. User driven: Progress through the business simulation experience is controlled by participants and accommodates a variety of learning and work styles.
  8. Designed for a specific target audience, level and business need.
  9. Outcome focused , so that changes in mindset lead to concrete actions.
  10. Enables and builds community: Interpersonal networks are created and extended through chat rooms, threaded discussions and issue-focused e-mail groups; participants support and share with peers.
Better Results, Faster

Well-designed business simulations are proven to significantly accelerate the time to value of corporate initiatives. A new strategy can be delivered to a global workforce and execution capability can be developed quickly, consistently and cost-effectively. It’s made personal, so that back on the job, participants own the new strategy and share their enthusiasm and commitment. This in turn yields tangible results; according to a research report conducted by the Economist Intelligence Unit and sponsored by BTS, titled “Mindsets: Gaining Buy-In to Strategy,” the majority of firms struggle to achieve buy-in to strategy, but those that personalize strategy throughout their organization significantly outperform their peers in terms of profitability, revenue growth and market share.

Business Simulations: Even More Powerful in Combination

Comprehensive deployment of business simulation and experiential learning programs combines live and online experiences. The deepest alignment, mindset shift and capability building takes place over time through a series of well-designed activities. Maximize impact by linking engagement and skill building to organizational objectives and by involving leadership throughout the process.

Putting Business Simulations to Work

Simulations drive strategic alignment, sales force transformation, and business acumen, financial acumen and leadership development, among other areas. A successful experiential learning program cements strategic alignment and builds execution capability across the entire organization, turning strategy into action. Results can be measured in team effectiveness, company alignment, revenue growth and share price.

Learn more about business simulations

Learn how BTS Business Simulations can help with your initiatives.

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Insights
February 1, 2017
5
min read
The Power of Learning Journeys for Leadership Development
EVP Rommin Adl shares the success of BTS's partnership with a financial services firm in creating a 6-month comprehensive learning journey.

I recently read an HBR article discussing why the traditional approach to leadership development doesn’t always work.

It stated that instead of traditional methods, the best way to identify, grow and retain leaders to meet today’s demands is to “Let them innovate, let them improvise and let them actually lead.”

Over the past 30 years, as we’ve partnered with clients facing a vast range of challenges, we’ve seen the truth behind this – that people learn best by actually doing. That’s why business simulations are such a powerful tool: they allow people to do and lead within a risk-free environment, and condense years of on-the-job learning experience into a few days, or even hours.

We also know that learning is not just a “one and done” situation – it is a continuous experience. In many cases, a learning journey, which blends a variety of learning methodologies and tools over time, is the most powerful means of shifting mindsets, building capabilities and driving sustained, effective results.What a learning journey looks like depends entirely on the context of your organization. What challenges are you addressing? What results are you driving for? What does great leadership look like for your organization?

Learning Journey Program

To bring this to life, imagine the following approach to a blended learning journey for aligning and developing leaders – in this scenario, within a financial services firm: Financial technology has “transformed the way money is managed. It affects almost every financial activity, from banking to payments to wealth management. Startups are re-imagining financial services processes, while incumbent financial services firms are following suit with new products of their own.”

For a leading financial services company, this disruption has led to a massive technology transformation. With tens of thousands of employees in the current technology and operations group, the company will be making massive reductions to headcount over the next five years as a result of automation, robotics and other technology advances.

This personnel reduction and increased use of technology is both a massive shift for the business as well as a huge change in the scope of responsibility that the remaining leaders are being asked to take on moving forward. As such, the CEO of the business unit recognizes the need to align 175 senior leaders in the unit to the strategy and the future direction of the business, and give them the capabilities that they need to effectively execute moving forward.

To achieve these goals, BTS would build an innovative design for this initiative: a six-month blended experience, incorporating in-person events, individual and cohort-based coaching sessions, virtual assessments and more. Throughout the journey, data would be captured and analyzed to provide top leadership with information about the participants’ progress – and skill gaps – on both an individual and cohort level, thus setting up future development initiatives for optimal success.

The journey would begin with a two-day live conference event for the 175 person target audience, incorporating leader-led presentations about the strategy. The event would not just be talking heads and PowerPoint slides, but rather would leverage the BTS Pulse digital event technology to increase engagement and create a two-way, interactive dialogue that captures the participants’ ideas and suggestions. Participants also would use the technology to experience a moments-based leadership simulation that develops critical communications, innovation and change leadership capabilities, among other skills.

romAfter the event, participants would return to the job to apply their new learnings. On the job, each participant would continue their journey with four one-on-one performance coaching sessions, in addition to a series of peer coaching sessions shared with four to five colleagues. They also would use 60-90 minute virtual Practice with an Expert sessions to develop specific skill areas in short learning bursts, and then practice those skills with a live virtual coach. Throughout the journey, participants would access online, self-paced modules that contain “go-do activities” to reinforce and encourage application of the innovation leadership and other skills learned during the program.

As a capstone, six months after the journey has begun, every participant would go through a live, virtual assessment conducted via the BTS Pulse platform. In three to four hours, these virtual assessments allow live assessors to evaluate each leader’s learnings from the overall journey and identify any remaining skill gaps. The individual and cohort assessment data would then lead to and govern the design of future learning interventions that would continue to ensure the leaders are capable of implementing the strategy.

As you can see, this journey design leverages a range of tools and learning methodologies to create a holistic, impactful solution. It’s not just a standalone event – each step of the journey ties into the one before, and the data gathered throughout can be used well into the future in order to shape the next initiative .

Great journeys or experiences like this can take many forms. In addition to live classroom and virtual experiences, there is an ecosystem of activities, such as performance coaching, peer coaching, practice with an expert, go-dos, self-paced learning modules, and more, that truly engage leaders and ensure that the learnings are being reinforced, built upon, practiced and implemented back on the job. We find that these types of experience rarely look the same for every client. There are many factors that determine which configuration and progression will make the most sense. There is one common theme that we have found throughout these highly contextual experiences, however – that the participant feedback is outstanding and the business impact is profound.