BTS Named a Top 20 Sales Training and Enablement Company in 2022


Published on: February 2022

STOCKHOLM, SWEDEN and SAN FRANCISCO, CA BTS GROUP AB (publ), a world-leading strategy implementation firm, was recently recognized by Training Industry, Inc. as a Top 20 Sales Training and Enablement Company.

“We are honored to be named one of the world’s top 20 sales training companies once again,” said Rene Groeneveld, Global Head at BTS. “In 2021, BTS continued to deliver world-class solutions in a fully virtual environment, a space which accelerated innovation. Our maturing virtual and digital capabilities have unlocked possibilities that help our sales and marketing clients achieve success.”

BTS was selected based on the following criteria:
• Breadth and quality of program and service offerings
• Industry visibility, innovation, and impact in the sales training market
• Client and customer representation
• Business performance and growth

“This year’s [recipients] provided quality training to their customers… and the readiness to adapt to their needs,” said Jessica Schue, Market Research Analyst at Training Industry. “With virtual transitions and new tools for learning, these companies prepare their customers with the best offerings and innovations to help keep them up to date with new selling trends.”

Tom Whelan, Director of Corporate Research at Training Industry, adds: “These organizations provided quality service to their clients, offering an exclusive learning experience. While constantly evolving to adapt to their clients, [they] bring unique capabilities to sales training to grow their learners’ skills.”

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