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Sales & Marketing

Industry acumen for sales teams

Build and establish your credibility by speaking the language of your customer's industry.

BTS provides custom offerings that focus on effective knowledge transfer, customer simulations, and application to your sales process
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Program description

The BTS Industry Acumen for Sales Teams offering helps your team build and establish their credibility by speaking in the language of the industry and customers that they are engaging. In three distinct familiarities, new to industry, experienced, and expert, BTS provides industry acumen programs that focus on effective knowledge transfer, customer simulations, and application to sales process of that level. Delivered individually or as a group, the Industry Acumen programs and simulations are designed to be flexible – standard or custom; delivered for small or large groups; one or multiple verticals; facilitated or self-paced.

Business challenges addressed

  • The unpredictability of sales cycles
  • Increasing number and diversity of executive stakeholders
  • Digital transformation has complicated decision-making procedures

Program details

  • Available as a standard or custom-built program
  • Available for small or large groups
  • Multiple verticals available simultaneously (see available verticals)
  • Facilitated or self-paced

Program options

  • First exposure: key processes for building your expertise
  • Experienced: elevate your thinking to better align with executives across all aspects of their business
  • Expert: develop a fresh POV that will drive the industry thinking forward and align with how your organization helps companies achieve results faster
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Be more relevant.

Accelerate decision-making.

 Drive amazing results. 


content relevant to work


learning application resulting in higher revenue, more opportunities, or increased customer satisfaction within 3 months


increase in pipeline within 6 months for a professional services company over control group
We believe the best content is that which is radically contextual to your business and build our experiences specifically to fit your business.
We offer programs in over 20 industries with even more in the works:
  • Automotive
  • Civilian Government
  • Consumer Goods
  • Defense
  • Discrete Manufacturing
  • Education (Higher Education)
  • Financial Markets (Banking, Capital Markets, Wealth and Asset Management, Insurance)
  • Healthcare (Payer, Provider, Pharmaceutical, Medical Devices)
  • IT Enabled Services
  • Media and Entertainment
  • Power and Utilities
  • Process Manufacturing and Agriculture
  • Public Safety and Justice
  • Retail
  • Telecommunications
If you want your sales team to be effective, focus on business acumen

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Client stories

Putting yourself in your client's shoes

Learn how a big four consulting firm enhanced their account managers’ abilities to understand the day-to-day challenges of their clients, increasing their average value per opportunity and their client satisfaction.

Read the case

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