Alignment, mindsets, and capabilities for marketers to better lead marketing transformations, implement marketing initiatives, and drive customer-centric collaboration
The Marketing Made Personal offering from BTS focuses on creating alignment, establishing new mindsets, and improving capabilities within teams and by delivering high quality, personalized experiences.
We offer standard and custom programs for your different marketing areas including branding, digital and multi-channel marketing, customer segmentation, price positioning, and more. Our flexible, fun, and people-focused programs help your marketers better lead transformations and initiatives to achieve your, and your customer’s, desired business results.
At our core, we believe that successful marketing is:
By partnering with BTS we can help your marketing organization be successful and ready for the future.
With solutions in more than 10 marketing organizational capabilities, we offer a wide range of expertise to help organizations of all size accelerate their marketing programs.
With the wealth of information available, and to meet the new customer demand for personalization, marketers need to address the “buyer segment of one,” meaning each buyer needs to be addressed as an individual. This requires sales, marketing, customer service, and customer success to partner more closely and deliver a seamless customer experience.
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Marketing must create messages that make the customer feel like the marketer’s company is talking to only them.
Marketing must use data about the individual buyer, their company, and their industry to create tailored marketing communications intended to resonate with each individual buyer.
Marketing must focus on personal outcomes for the buyer and organizational outcomes for their company, which can be achieved through purchasing the marketer’s goods and services.
The marketing cycle must be aligned with the selling and customer service cycles, and both need to be synchronized with the customer’s buying cycle
We offer customized programs for each part of your marketing programs building blocks. Click a tile to view more detail on each program.
In this episode of the Fearless Thinkers podcast, Rene Groeneveld, Head of the Global Sales and Marketing Center of Expertise, and Jason Davis, Solution Design and Innovation for the Sales and Marketing Center of Expertise, expand on ideas such as the gradual integration of sales and marketing and the timelessness of customer centricity.
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A multi-billion-dollar multinational electronics organization had experienced strong and steady growth for years. To maintain this trajectory through increased competition and shifting customer demands, the organization needed a new marketing framework dedicated to customer-oriented results by execution.
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A German-based Crop Science organization needed to implement changes to its commercial strategy following an acquisition of another agricultural organization.
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