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Leadership Coaching as a Culture Enabler

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Podcast details

Leadership Coaching as a Culture Enabler

Aired on 01.05.2021

Despite facing a shrinking market, a global premium spirits producer operating in a large, developed market continues to outperform its competitors, delivering industry-leading results and achieving double digit growth.

This success was due to a recent business transformation that shifted the organization’s focus to innovation, developing a performance culture, and managing costs. To build a sustainable approach to this success, and reach their goal of becoming the best performing, most trusted and respected consumer packaged goods company locally, the organization identified the need to develop a leadership coaching culture. Creating a coaching culture would help the organization improve feedback, increase employee engagement, and decrease attrition—while preserving their existing culture. To bring this transformation to life, the company partnered with BTS Coach to develop a coaching effectiveness program, as a new way of leading both people and business performance.

Ultimately the program proved to be very successful and made a lasting impact on the business, receiving high levels of participation and positive responses from participants. The results showed that participants’ teams had significantly more effective relationships, increased collaboration, improved engagement, higher levels of trust, and more efficient operations as a result of the program. Furthermore, employee engagement increased and attrition was cut by nearly half.

“I have had direct feedback from my coaches about how inclusive and engaging my coaching has been. They are feeling supported but not micromanaged and feel like I really trust them.”


In conclusion

The program was ultimately successful because the solutions were tailored to the different levels and roles in the business. For example, at junior levels, the pods really helped connect people and create deeper relationships. For senior and mid-level managers, who lack time and need personalized development, one-on-one coaching was the solution. The workshops created a place where everyone, from CEO to new hire, was on a level playing field and could try out new ways of coaching their teams and inspiring performance. For any successful journey, diversity and customization to the audience are quality outcomes.


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