To plan for the future and leapfrog ahead of fierce competition, a Fortune 100 roaster, marketer, and retailer of specialty coffee partnered with BTS to accelerate innovation.
Immersed participants in the market to learn about opportunities and the voice of the customer.
- Created a preliminary multi-year pantry roadmap, a description of potential product concepts that can be tested over time.
- Generated breakthrough innovative ideas for beverages and packaging that are scalable and sustainable over time – specifically for Asia Pacific markets.
- Invited mixologists and baristas to make ‘on the spot’ beverages from the ideation sessions, as well as sketchers to bring to life the ideas.
- 120+ unique tea ideas
- 100% of program participants agreed that the experience…
- Was ‘very meaningful to their jobs’
- ‘Relevant and helpful’
- ‘Accelerated innovation’