Though poised as one of the fastest growing markets across the globe, the private banking industry in China is experiencing fiercer competition than ever. One of the four largest banks in China saw the glaring need to serve their clients better and drive stronger business results, as a major demographic they serve has developed more complicated needs, much beyond growth in assets.
The bank partnered with BTS to enhance its customer centricity, awareness, trust-building and time management. The solution was a fully customized two-day simulation that was:
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