A cloud software provider was new to several industry verticals and needed to deepen its industry understanding in these areas. Additionally, the organization also sought to apply a consistent approach to customer engagement throughout the organization. The company partnered with BTS to build a custom six-hour, simulation-based journey for each focus industry, with development support and facilitation from industry subject matter experts and Sales Leaders. This solution was delivered at scale, providing 6,000 sellers with a consistent approach to industry selling. As a result of the partnership, participants who went through the program closed 31 percent more new business in 2021 when compared with their peers.
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