Leading Global Bank Gets Digital
to Accelerate Strategy Alignment
The incredible use of technology in this program has changed the way we come to work and can communicate going forward. We have become more efficient in every sense of the word. It has become a catalyst to bring people together in a cost-effective way. A great springboard to execution — don’t be afraid, embrace change, use technology, be collaborative and look to the future. – CEO, Global Bank
One of the World’s Largest Banks Accelerates Strategy Alignment by Immersing Leaders in an Innovative Digital Experience – Led by their CEO.
For a leading global bank, BTS provided a high-impact, interactive digital experience to create alignment and ownership of the company’s new strategy and six execution initiatives among 3,200 Managing Directors. Rather than rely on traditional communication methods, the innovative program leveraged technology to engage Managing Directors in identifying the strengths and opportunities of the strategy, creating action plans on how to best execute, and developing a playbook on how to communicate it down through the organization. The Managing Directors left the program with the feeling that, together as a group, they had created the path forward.
This leading global bank is innovating for the years ahead. As the financial services industry continues to evolve through globalization, structural changes and increased regulation, this prominent financial institution must transform its business to capture the full potential of its global network and deliver extraordinary experiences and value to both clients and employees.
However, success depends on the effective implementation of the company strategy, a challenge for an increasingly expansive global organization. In order to execute on its six strategic initiatives, the bank faced the following challenges:
To enable success, the bank partnered with BTS, a leading strategy implementation firm, to develop a high-impact program to engage its Managing Directors and align them to the company strategy. BTS consultants worked closely with the company’s CEO, CLO and Head of Productivity to craft an interactive experience designed to:
To maximize engagement, it was essential that the program be led by the bank’s CEO and its key senior executives.
Working in true partnership with the bank, BTS designed a strategy alignment and execution program that effectively engaged 3,200 Managing Directors, organized in groups of 1,000 at three separate off-site events. Rather than rely on traditional presentation methods, BTS developed a high-impact, interactive digital solution that enabled the bank’s senior executives to facilitate a series of activities designed to deliver content, allow hands-on participation, facilitate sharing, and capture feedback. Over the course of the two-day program, the bank’s CEO and key senior executives led the audience through sessions on the current state, the new strategy, the six key execution initiatives, and the leaders’ role in achieving success.
The positive momentum is expected to continue. The strong results of the initial strategy execution initiative have inspired further application. By 2013, 300 senior leaders, 150 branch members and the IT organization will have participated in the programs.
For this global bank, high expectations were exceeded. Bringing as many as 1,000 people together in one session was unprecedented. There was skepticism around the ability to create the level of intimacy and connection necessary to effectively engage such a large audience on the topics critical to the successful execution of the company strategy. According to the CEO, the success of the off-site events and the digital solution that BTS provided has changed the way the bank can communicate its initiatives to the organization going forward.
The 36-hour digital-enabled event resulted in a strategy execution playbook for the Managing Directors, leveraging the best practices from:
Going forward, the Managing Directors’ wholehearted comprehension of the strategy and strong alignment will accelerate execution and enable the company’s future success in maximizing the potential of its global network.
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