Welcome to BTS Middle East

Great leaders create inclusive communities, empower individuals and teams with higher levels of motivation, and lift organizational results.

Today’s leaders must adapt to the rapidly changing world while maintaining the compassion and humility needed to relate to teams on a human level. BTS has deep understanding and expertise in leadership coaching and development, leveraging diverse methods to equip leaders with the tools to succeed.

Integrating marketing and sales is transformational.

In today’s market, your sales, marketing, product, and service teams face accelerating buying cycles, fragmented markets, and demanding buyers. BTS has spent years conducting extensive research and working with the world’s best sales and marketing organizations to gain a deep understanding of the critical moments in a buyer’s journey. Leveraging this understanding, we equip your customer-facing teams with the skills and mindsets needed to accelerate results, close sales quickly, and provide elevated service that will keep your clients coming back.

Going from strategy to execution can be a challenging process. To effectively execute
new business and culture strategies in today’s constantly changing business environment, leaders must inspire teams to shift their mindsets and behaviors as well as initiatives and ways of working. We also know that change has changed. Traditional change management approaches can’t keep up with today’s business evolution. BTS can help your team understand, adapt, and thrive in new competitive landscapes and cultures, providing you with the alignment and mindset necessary to execute your strategies at scale.

Real-world experiences drive real-world results. We believe context matters. Our assessments are about leading your business, not any business, and mirror the dynamics of your business and culture.

We build our assessments with real people in mind and create experiences optimized for engagement, scientific and practical, that create value at all levels of talent and through all stages of their career. We strive to go beyond the traditional client-vendor relationship to be your total people partner.

The discipline of discovering and solving problems in new ways under conditions of uncertainty. All companies want to innovate, and some leaders and organizations already have an idea of what they want to be doing, but only a handful are doing it successfully. We believe there are five key capabilities every organization needs to create a culture of innovation. BTS can partner with you to build the capability of your team in:

1. 1. Thinking from the future back
2. 2. Customer centricity
3. 3. Divergent thinking & applied creativity
4. 4. Disciplined experimentation (Agile)
5. 5. Applied digital acumen and literacy