The Fearless Thinkers Podcast | Episode 9

Strategies that work: Bridging the gap from strategy to real execution

with Katy Young and Jeroen Kraaijenbrink

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In Episode 9 of Fearless Thinkers, Katy Young, Senior Vice President & Partner at BTS, and Jeroen Kraaijenbrink, Strategy & Leadership Author, Consultant, and Mentor, dive deeper into the critical moments of strategy implementation, tracing a strategy from top-level ideation to its implications on an individual’s day-to-day.

About the show

The Fearless Thinkers podcast, hosted by Rick Cheatham and Masami Cookson, personalizes BTS’s perspective on the people side of strategy.

Aron Towner edits, mixes, and designs graphics for the show.

Fearless Thinkers is produced by Gloria Breck.

Special thanks to Joe Holeman, Chris Goodnow, Meghan McGrath, and Erik Spangberg for their invaluable help.

Show notes

To learn more about our guest Jeroen Kraaijenbrink, please see his personal website, visit his Forbes page, check out his Amazon author page, or find him on LinkedIn.

To read more on making strategy actionable, check out Jeroen’s recent Forbes article “To Solve The Strategy-Execution Gap, Start Creating Executable Strategy” and book The Strategy Handbook: The Secret Sauce to Daily Business Success.

Learn more about our Strategy Execution & Business Transformation services here.

Listen to this episode on SpotifyApple Podcasts, and Vimeo.

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