Executive Presence Assessment - The ExPI™

Enabling leaders to deliver business results


What is the ExPI™ assessment?

The ExPI™ model is for people-leaders who want a research-based framework for leading and influencing with their authentic brand in today’s global marketplace.

The assessment is the first-and-only scientifically validated 360-tool to measure an individual leader’s ability to engage, align, inspire and motivate others to act. We have data and insights from tens of thousands of surveys of leaders that inform how they can most effectively drive innovation and growth, change and transformation, and build a powerful, positive culture.

How is the ExPI™ different?

Unlike other 360 assessment, the ExPI™:


  • Focuses on a leader’s business context
  • Gives insights into how key stakeholders perceive a leader’s effectiveness
  • Provides practical, actionable feedback a leader can immediately apply to make them more effective in their current role
  • Shows which behaviors differentiate leaders who are most effective in promoting business outcomes including revenue growth, successful change, and innovation


The ExPI allowed me to look at executive presence in a more scientific and objective way. It helped to clarify that EP isn't just about your image and brand; it's about how you become more authentic and how you interact with people in a more genuine kind of way.

CEO, Leading medical device company

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Why Executive Presence?

Executive presence has long been a critical factor in leadership, directly connected to the brand and impact of the leader.


However, people have often referred to it as “I know it when I see it” and “X-factor.” Now, we have cracked the code with global research and a model.


We provide leaders with new insights and a roadmap for action that highlights their strengths and opportunities to develop. It shows them how to mobilize others, achieve exceptional outcomes and deliver business results.


Our validated research reveals a multi-dimensional “executive presence puzzle” unique to each leader, which when solved, unlocks a pathway to inspirational, authentic leadership.

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The ExPI™ Model

The ExPI™ Model clarifies executive presence as a three-dimensional model of character, substance, and style.

View the model

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How does the ExPI™ Assessment work?

The ExPI™ multi-rater assessment tool measures 15 unique facets of a leader’s executive presence. Perceptions of others are compared with the leader’s self-perceptions in order to identify strengths and gaps across all relevant facets of leadership that contribute to one’s presence and impact as a leader.


The ExPI™ Assessment is administered via an online questionnaire. The questionnaire is completed by the individual leader (self-rating), their manager, peers, and direct reports. The ExPI™ contains 90 items and 3 open-ended questions. It provides 15 individual rating scales organized under the three dimensions of executive presence outlined by the  ExPI™ Model.


All participants receive professional support to review, interpret, and apply feedback reports. Individualized and group-based approaches to feedback are available based upon the indicated needs of sponsoring companies and individual participants.

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Become certified in the ExPI™

The ExPI™ Assessment Certification program provides executive coaches and talent development leaders with an opportunity to experience the ExPI™ for themselves to better appreciate the uniqueness of the assessment and the reliable BTS process of ensuring that the data translates into insights and actionable feedback.

Get certified

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Executive presence: A model of highly effective leadership

Check out our whitepaper to learn more about the ExPI™

Read the whitepaper

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