with Barbara Adey
In this episode of Fearless Thinkers, Barbara Adey, Vice President, Head of North America Sales and Marketing Practice, offers ways to support your mid- to senior-level commercial leaders in order to better drive overall go-to-market effectiveness.
About the show
The Fearless Thinkers podcast, hosted by Rick Cheatham and Masami Cookson, personalizes BTS’s perspective on the people side of strategy.
Aron Towner edits, mixes, and designs graphics for the show.
Fearless Thinkers is edited and produced by Gloria Breck.
Special thanks to Joe Holeman, Chris Goodnow, Meghan McGrath, and Erik Spangberg for their invaluable help.
Check out Barbara’s blog on the topic, “Developing next gen sales leaders.”
Learn more about our Go to Market services here.
Vice President, Head of North America Sales and Marketing Practice, BTS
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