The Fearless Thinkers Podcast | Episode 7

Evolving sales and marketing methodologies

with Rene Groeneveld and Jason Davis

Back to Podcasts

In this episode, Rene Groeneveld, Head of the Global Sales and Marketing Center of Expertise, and Jason Davis, Solution Design and Innovation for the Sales and Marketing Center of Expertise, expand on ideas such as the gradual integration of sales and marketing and the timelessness of customer centricity.

About the show

The Fearless Thinkers podcast, hosted by Rick Cheatham and Masami Cookson, personalizes BTS’s perspective on the people side of strategy.

Aron Towner edits, mixes, and designs graphics for the show.

Fearless Thinkers is produced by Gloria Breck.

Special thanks to Joe Holeman, Chris Goodnow, Meghan McGrath, and Erik Spangberg for their invaluable help.

Show notes

To learn more about trends and challenges in sales and marketing organizations, check out our Sales and Marketing Insights study.

Learn more about our Go to Market services here.

For a transcript, please click here.

Listen to this episode on SpotifyApple Podcasts, and Vimeo.

Ready to start a conversation?

Want to know how BTS can help your business? Fill out the form below, and someone from our team will follow up with you.