with Barbara Adey
About the show
The Fearless Thinkers podcast, hosted by Rick Cheatham and Masami Cookson, personalizes BTS’s perspective on the people side of strategy.
Fearless Thinkers is produced by Gloria Breck and Aron Towner.
Special thanks to Joe Holeman, Chris Goodnow, Meghan McGrath, and Roanne Neuwirth for their invaluable help.
“In today’s market, commercial teams must act intentionally,” says Barbara Adey, Vice President and Head of the North America Sales and Marketing Center of Expertise, in this episode of Fearless Thinkers. Barbara and Rick Cheatham, CMO, offer practical tips for sellers and customers maneuvering high interest rates, stagnating growth, and more.
Rick Cheatham: Many technology companies were able to weather the COVID storm, and many of them seem to have come out even stronger, but the last six to twelve months have not been easy. When we think about what revenue growth could or should look like for our clients out there in tech, I think it’s an important time to have that discussion. What do you think is really different about today’s market?
Barbara Adey: Many businesses, both on the sell side and the buyer side, have not had to deal with interest rates like we’re seeing right now. For a long time, people were quite used to near-zero interest rates. And so that changes a lot about spending power on both sides.
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