Fearless Thinkers | Season 2, Episode 4

Selling to executives

with Barbara Adey

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In this episode of Fearless Thinkers, Barbara Adey, Head of the North America GTM for Sales & Marketing, offers techniques for engaging with executives, such as showing up as a peer, challenging their thinking with respect, and creating both personal and business value.

About the show

The Fearless Thinkers podcast, hosted by Rick Cheatham and Masami Cookson, personalizes BTS’s perspective on the people side of strategy.

Aron Towner edits, mixes, and designs graphics for the show.

Fearless Thinkers is produced by Gloria Breck.

Special thanks to Joe Holeman, Chris Goodnow, Meghan McGrath, and Roanne Neuwirth for their invaluable help.

Show notes

Learn about our Go-to-Market service area here.

For a transcript, please click here.

Find this episode on Spotify, Apple Podcasts, and Vimeo.

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