Fearless Thinkers | Season 2, Episode 4
Selling to executives
with Barbara Adey
In this episode of Fearless Thinkers, Barbara Adey, Head of the North America GTM for Sales & Marketing, offers techniques for engaging with executives, such as showing up as a peer, challenging their thinking with respect, and creating both personal and business value.
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About the showThe Fearless Thinkers podcast, hosted by Rick Cheatham and Masami Cookson, personalizes BTS’s perspective on the people side of strategy.
Aron Towner edits, mixes, and designs graphics for the show.
Fearless Thinkers is produced by Gloria Breck.
Special thanks to Joe Holeman, Chris Goodnow, Meghan McGrath, and Roanne Neuwirth for their invaluable help.
Show notes
Learn about our Go-to-Market service area here.
For a transcript, please click here.
Find this episode on Spotify, Apple Podcasts, and Vimeo.
Featured fearless thinker
Barbara Adey
Head of the North America GTM for SAM, BTS
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