The half-life of relevance is shrinking. Strategy isn’t about setting direction once—it’s about steering continuously. Traditional planning can’t keep up. Teams need faster, more flexible ways to shift focus and stay aligned in real time.

Today’s speed of work magnifies small disconnects. There’s less room for drift. In high-change environments, teams are constantly scanning for signals. And in networked organizations, when one team struggles to activate strategy, the impact spreads fast—especially across regions and functions.

Decision-making hasn’t just gotten harder—it’s gotten riskier, faster, and more visible. Leaders are under pressure to move quickly but often lack safe ways to test what will work before they commit.

Strategy is only as strong as its activation. The front line is where it gets stress tested. If teams aren’t equipped to activate it, the cracks spread fast.