We're all feeling the shift. This is a line-in-the-sand moment. The rules of business are being rewritten—in real time, by forces that are impossible to outrun. Old models no longer hold, and new ones haven't fully arrived. The path forward is far from clear.

And yet, opportunity has never been greater for organizations bold enough to move.

To lead what’s next, you must be Built to Shift.

You can't predict the future but...

You can design for it.

What's shifting?

Across industries, 4 fundamental shifts are redefining how companies operate, grow, and lead.

These aren’t trends—they’re the new conditions for success. Each one signals how your organization must evolve:

Build a culture that’s ready
Change isn’t slowing down—and culture can’t be a drag on momentum.

Simulate to accelerate your strategy
Your strategy has to flex in real time, stay connected to the frontline, and evolve as fast as your market does.

Stay relevant in a world that won’t wait
What used to take quarters now happens in days. Staying relevant means behavioral agility - not letting old logic slow you down.

Rethink how work gets done
The workday, the workflow, the org chart—none of it was built for this. It’s time to redesign how work actually works.

You can't predict the future but...

You can design for it.

What's shifting?

Across industries, 4 fundamental shifts are redefining how companies operate, grow, and lead.

These aren’t trends—they’re the new conditions for success. Each one signals how your organization must evolve:

Build a culture that’s ready
Change isn’t slowing down—and culture can’t be a drag on momentum.

Simulate to accelerate your strategy
Your strategy has to flex in real time, stay connected to the frontline, and evolve as fast as your market does.

Stay relevant in a world that won’t wait
What used to take quarters now happens in days. Staying relevant means behavioral agility - not letting old logic slow you down.

Rethink how work gets done
The workday, the workflow, the org chart—none of it was built for this. It’s time to redesign how work actually works.

Choose your shifts - and dive in

The deep dives below break down what’s changing—and how to start building what’s next.

Signals
– Trends and patterns reshaping real organizations
Design Moves – How future-ready companies are responding
Resources – Templates, tools, and real-world examples

Explore it. Share it. Check back for what’s next.

Building a culture that's ready

Uncertainty fatigue is real. Anxiety around change is slowing execution, but change isn't slowing down. Culture must not be a drag on momentum. You need a culture that fuels speed, focus and execution.

Simulate to accelerate your strategy

Stress-test decisions, flex with the market, and stay aligned - no matter how fast conditions shift. Strategy can't sit still when the world won't wait.

Staying relevant in a world that won't wait

Future-relevant organizations align bold moves with shifting needs - challenging legacy assumptions before the market does. Relevance isn't a bonus, it's a business imperative.

Rethinking how work gets done

The workday, the workflow, the org chart - none of it was built for this level of complexity. You need to redesign how work actually works for the challenges of today.

Making sense of AI in the workplace

AI is reshaping how decisions are made, how work flows, and what leadership looks like. With AI augmenting everything from planning to execution, organizations must rewire their strategies and leadership approaches to stay relevant, responsive, and competitive in a world that moves faster than ever. Read more about the insights and lessons we're learning from our work with top global organizations.

How AI is quietly reshaping your culture

BTS expert Tom Gaunt explores how AI is quietly but powerfully influencing how decisions are made, how teams work together, and what leadership looks like now.

AI and GTM strategy

Why "better" beats "more" for evolving commercial teams.

How AI is accelerating leadership development

In today’s fast-paced business world, developing leaders who can navigate complexity, inspire teams, and deliver results is more critical than ever. 

AI’s impact on leadership and innovation

Three key phases organizations go through when adopting AI—awareness, experimentation, and impact—and how they can successfully navigate each stage.

Why AI experiments are key to workplace learning

Rebecca Stern, Head of Learning at Udemy, discusses how her team is using AI to build a stronger learning culture.

Don’t just brace for what’s next

Get the tools to shape it— delivered straight to your inbox.

Events

Can't-miss events to access the tools, thinking, and leaders shaping the future

17
July 2025
Radical adaptability: culture and belonging in constant change
San Francisco

Join us in San Francisco for a morning of bold conversation, fresh thinking, and collective exploration with fellow leaders at the forefront of inclusion, learning, and transformation.

22
July 2025
Cultivate the talent to power what’s next
Webinar

Explore what it means to future-proof your organization through critical roles, and how leading companies are accelerating the readiness of this critical talent and aligning their talent strategy with business transformation.

13
August 2025
Selling today: navigating the chaos with confidence
Webinar

In this session, we’ll work though what it takes to lead and sell now and how to build the muscle your team needs to thrive no matter what the marketplace throws at them.

Ready to start a conversation?

Every successful transformation begins with a meaningful conversation. Connect with us to explore how BTS can partner with you to make the shift.