Staying relevant in a world that won't wait

If you can’t shift, you can’t scale. Go-to-market has never moved faster, or felt messier. So, how do you turn change and disruption into momentum and market share? 

Profitability 2.0
Precision growth
The age of AI coworkers
Taking share in uncertain times

Signals to watch

Growth is getting harder. GTM teams tend to feel it first.

The signals below are rewriting the profit equation.

Decision gridlocking

In many orgs, decisions still cascade layer by layer—for good reason. As AI accelerates insight at the edge, the lag between knowing and acting is more exposed. Leaders still need to make critical decisions—but they also need to design systems that let teams closest to the action move quickly and confidently when it counts.

Innovation saturation

AI has streamlined production—faster, cheaper, and at scale. Your customers are flooded with choices, channels, content, and noise. This isn’t just market saturation—it’s meaning saturation. GTM teams that aren't sharpening what's uniquely human are losing ground.

AI results era

The gold rush is over. AI isn’t new—it’s expected. The pressure has shifted from having it to proving it works. When everyone has the same tools, execution is the differentiator. If you're still chasing volume instead of impact, you're falling behind.

Discovery has left the funnel

Buyers don’t wait for sales to kick things off. Their journey now starts with marketing, peers, AI tools, and customer reviews. By the time sales gets involved, many deals are already half-formed—making top-of-funnel volume a weak signal of real opportunity. Does your team have the ability to read late-stage signals, re-energize stalled momentum, and act decisively when the window opens?​

Your toolkit for what's next

Whitepaper
September 26, 2024

The Evolution of sales and marketing: A new phase in sales, marketing, and customer service is here

Go-to-market strategies are shifting to prioritize partnerships, outcomes, and customer agility.
Podcast
May 14, 2025

Preparing for the Future Now: How to Lead Your Teams to Thrive in Uncertainty

Explore future-back thinking with Peter Mulford on the debut of Undiscovered Country.
Client Story
March 25, 2025

Helping insurance leaders capture a new market through a business simulation

Simulations gave insurance leaders sharper decision-making and strategic agility in mobility growth.
Blog Post
April 16, 2025

AI is new—but the playbook isn’t: Lessons from the last seismic shift in sales

AI is revolutionizing sales—reshaping teams and boosting performance across industries.
Podcast
May 7, 2025

Undiscovered Country: The Insight-Driven Leader

Jenny Dearborn shares how HR can use data to build agile, future-ready organizations.
Podcast
March 5, 2025

Future Focus: A Look Beyond

Peter Mulford and Peter Coffee explore AI, quantum computing, and their leadership implications.
Whitepaper
September 26, 2024

The Evolution of sales and marketing: A new phase in sales, marketing, and customer service is here

Go-to-market strategies are shifting to prioritize partnerships, outcomes, and customer agility.
Client Story
March 25, 2025

Helping insurance leaders capture a new market through a business simulation

Simulations gave insurance leaders sharper decision-making and strategic agility in mobility growth.
Podcast
May 14, 2025

Preparing for the Future Now: How to Lead Your Teams to Thrive in Uncertainty

Explore future-back thinking with Peter Mulford on the debut of Undiscovered Country.
Blogpost
April 16, 2025

AI is new—but the playbook isn’t: Lessons from the last seismic shift in sales

AI is revolutionizing sales—reshaping teams and boosting performance across industries.
Podcast
May 7, 2025

Undiscovered Country: The Insight-Driven Leader

Jenny Dearborn shares how HR can use data to build agile, future-ready organizations.
Podcast
March 5, 2025

Future Focus: A Look Beyond

Peter Mulford and Peter Coffee explore AI, quantum computing, and their leadership implications.

Events

Join us to help you build for what's next

17
July 2025
Radical adaptability: culture and belonging in constant change
San Francisco

Join us in San Francisco for a morning of bold conversation, fresh thinking, and collective exploration with fellow leaders at the forefront of inclusion, learning, and transformation.

22
July 2025
Cultivate the talent to power what’s next
Webinar

Explore what it means to future-proof your organization through critical roles, and how leading companies are accelerating the readiness of this critical talent and aligning their talent strategy with business transformation.

13
August 2025
Selling today: navigating the chaos with confidence
Webinar

In this session, we’ll work though what it takes to lead and sell now and how to build the muscle your team needs to thrive no matter what the marketplace throws at them.

Ready to start a conversation?

Every successful transformation begins with a meaningful conversation. Connect with us to explore how BTS can partner with you to make the shift.