Sieze growth advantage in a world that won't wait

How do you turn change and disruption into momentum and market share? 
Growth today takes more than ambition—it takes adaptability. If you can’t shift, you can’t scale.

Profitability 2.0
Precision growth
The age of AI coworkers
Taking share in uncertain times

The market dynamics driving this shift:

Give your teams the tools to adapt fast and lead in real time—because strategy only works if your people can move with it.

Misalignment is eroding your pipeline

Customers are moving faster—and thinking further ahead. Decision cycles now shrink to hours. Value isn’t delivered by one function—it’s created in the seams between them. Most organizations still can’t move at that speed.

Don't be seen, be essential

In 2025, sales and marketing aren’t guaranteed a seat at the table. With AI, product, and efficiency plays dominating attention, GTM teams must show fast, clear ROI—or get sidelined.

AI has flattened the novelty curve, and rewired your buyers

With AI assistants in hand, customers cut through noise, compare faster, and expect instant clarity. What felt innovative last year is now baseline. Real differentiation isn’t being new—it’s being immediately useful. The only “wow” that sticks is simplicity.

Welcome to AI’s results era

The experimentation window is closed. As adoption matures, leaders must prove impact—at scale, across functions, and without losing momentum.

Your toolkit for what's next

Whitepapers
September 26, 2024

The Evolution of sales and marketing: A new phase in sales, marketing, and customer service is here

Go-to-market strategies are shifting to prioritize partnerships, outcomes, and customer agility.
Podcast
May 14, 2025

Preparing for the Future Now: How to Lead Your Teams to Thrive in Uncertainty

Explore future-back thinking with Peter Mulford on the debut of Undiscovered Country.
Client Stories
March 25, 2025

Helping insurance leaders capture a new market through a business simulation

Simulations gave insurance leaders sharper decision-making and strategic agility in mobility growth.
Blogpost
April 16, 2025

AI is new—but the playbook isn’t: Lessons from the last seismic shift in sales

AI is revolutionizing sales—reshaping teams and boosting performance across industries.
Podcast
May 7, 2025

Undiscovered Country: The Insight-Driven Leader

Jenny Dearborn shares how HR can use data to build agile, future-ready organizations.
Podcast
March 5, 2025

Future Focus: A Look Beyond

Peter Mulford and Peter Coffee explore AI, quantum computing, and their leadership implications.
Whitepapers
September 26, 2024

The Evolution of sales and marketing: A new phase in sales, marketing, and customer service is here

Go-to-market strategies are shifting to prioritize partnerships, outcomes, and customer agility.
Case Studies
March 25, 2025

Helping insurance leaders capture a new market through a business simulation

Simulations gave insurance leaders sharper decision-making and strategic agility in mobility growth.
Podcast
May 14, 2025

Preparing for the Future Now: How to Lead Your Teams to Thrive in Uncertainty

Explore future-back thinking with Peter Mulford on the debut of Undiscovered Country.
Blogpost
April 16, 2025

AI is new—but the playbook isn’t: Lessons from the last seismic shift in sales

AI is revolutionizing sales—reshaping teams and boosting performance across industries.
Podcast
May 7, 2025

Undiscovered Country: The Insight-Driven Leader

Jenny Dearborn shares how HR can use data to build agile, future-ready organizations.
Podcast
March 5, 2025

Future Focus: A Look Beyond

Peter Mulford and Peter Coffee explore AI, quantum computing, and their leadership implications.

Take the next step

Discover how our solutions can empower your business to thrive in today's dynamic environment.

Step into what's next

Can't-miss events to access the tools, thinking, and leaders shaping the future

04
June 2025
Is your organization change-ready?
Webinar

Discover what it really takes to lead successful transformation in 2025—and why old playbooks are falling short.

05
June 2025
AI for learning in the flow of work: accelerating impact at scale
Webinar

Explore practical, scalable, and human-centred AI solutions for your organization with BTS Verity

17
June 2025
Culture Without the Fluff: Pragmatic Levers for Executives
Webinar

Gain new insights with actionable examples of culture change in action to fuel your organization’s resilience, in this webinar.

Ready to start a conversation?

Every successful transformation begins with a meaningful conversation. Connect with us to explore how BTS can partner with you to make the shift.