BTS Podcasts
Decoding decision making: Navigating organizational and individual realities
Abbey Bonham and Libby MacKenzie joined Rick Cheatham to unpack what decision making looks like in organizations today.
Mar 19, 2024
Mar 19, 2024
Anchoring go-to-market process and methodology to the customer journey
Barbara Adey, VP, Jason Davis, Senior Director, and Rick Cheatham, CMO, discuss a customer-centric approach to sales methodology and process.
Dec 1, 2023
Dec 1, 2023
The Growth Prescription, a podcast for healthcare sales professionals: A value-based approach to sales with Per Ståhle
Per Ståhle, René Groeneveld, and Alan Gentry share ideas for healthcare organizations' go-to-market teams to unlock beneficial revenue growth.
Fearless Thinkers, The Growth Prescription Series
Nov 29, 2023
Nov 29, 2023
From control to enablement: the evolving finance function with Katy Young and Ignacio Vaccaro
Katy Young, Ignacio Vaccaro, and Rick Cheatham discuss the evolving role of finance functions in organization-wide strategy execution.
Nov 9, 2023