Do your diversity initiatives promote assimilation over inclusion?

In this episode of Fearless Thinkers, the BTS Podcast, Lacee Jacobs, Head of DEI at BTS, and Mac Quartarone, PhD, Director at BTS, reflect on their Harvard Business Review article of the same name discussing the critical differences between inclusion and assimilation.

Most of us want to lead in a way that matters; to lift others up and build something people want to be part of.But too often, we’re socialized (explicitly or not) to lead a certain way: play it safe, stick to what’s proven, and avoid the questions that really need asking.
This podcast is about the people and ideas changing that story. We call them fearless thinkers.
Our guests are boundary-pushers, system challengers, and curious minds who look at today’s challenges and ask, “What if there is a better way?”If that’s the energy you’re looking for, you’ve come to the right place.
Masami: Welcome to Fearless Thinkers, the BTS podcast. My name is Masami Cookson, and our host is Rick Cheatham. On today's episode, we have Lacee Jacobs and Mac Quartarone from our DEI Center of Excellence.
Rick: Hey, Masami. DEI has been one of those things that seems like it's on everybody's priority list for a couple of years, and [it’s] not only important and urgent to folks, but it also one of the most difficult things to solve for because the process of creating equitable policy - while at the same time dealing with people's very personal beliefs and perspectives - can be quite challenging.
Masami: Absolutely. Even with the dedication and resources from our own leaders at BTS, there have been many moments that were incredibly challenging.
Rick: Right… In the spirit of full transparency, as a leader of BTS… You'll hear about even some of the moments that I've had in struggling to get this right. So, we might as well just jump in. Lacee, Mac, thank you so much for sitting down to chat with me today.
Lacee: Oh, happy to be here, Rick.
Mac: Same, really glad to be here.
Rick: Cool, well, I think, in the interest of time, we just dive straight in from the beginning. It seems like, right now, DEI is one of those things that so many of our clients are either wanting to explore or understand, or they've already actively got programs in flight. I'm curious, as you've gone out and had the opportunity to visit with some of the best and brightest — what are some things that you see that make DEI programs particularly great, and possibly, what are the common stumbles?
Lacee: Well, Rick, one of the things that we're seeing more of — which is absolutely great — is that we have organizations that are willing to commit to longer periods of investing in this work. For example, we have a client currently that decided to do a three-year journey with us. And this work is a journey. In fact, we would recommend any organization that wants to do this work to fall in love with the journey… Because, as you commit to DEI initiatives, things may seem like they [get] worse before they get better. For example, a lot of organizations want do work around psychological safety. And as you are making your environments, the culture, more psychologically safe for employees to speak up, you're going to hear people sharing things that they may not have shared originally, and it may be uncomfortable in the beginning. And that's actually a great thing — for an organization to start to hear people speaking up, and sharing, and having those hard conversations.Another thing that's great that we're seeing is people are recognizing that you can't just do the one-and-dones; you can't do the unconscious-bias training. It's not enough. You need to practice this work. We need to be willing to get it wrong, to mess up, self-correct, and actually grow in the process. Some of the things that aren't working is that we still have people come to us and say, "Hey, you know, we have some things that we'd like to accomplish here. We have five different topics. Can you please create something? Five minutes each for these five topics?" And that's just the opposite of what I was talking about. That absolutely is not going to get organizations where they want to be — it is really checking a box. Your people know when you're doing that, and they are going to feel like, “If you're not committed, why should [I] commit?” Those are just a few things. I know Mac might want to add a couple more things.
Mac: Yeah, in addition to everything that Lacee said, one thing that stands out is sometimes we'll get requests from a client, or even our colleagues, who want to go about doing this work. And so, you end up with someone who just wants to design a program on their own, either, you know, for the client or one of our colleagues, and it's just something you cannot do on your own. It has to be a group effort, has to be a team effort, has to be a partnership. 'Cause if you think about inclusion, that's all about bringing people together and partnering on this. It just requires a certain amount of partnership in order to be successful.
Rick: Well, and I think kind of tying those two things together there is... You know, when I think about traditional initiatives within organizations, this work has a huge[ly] organizational, possibly policy[-related], possibly legal component. It's deeply personal and personally challenging, and sometimes uncomfortable, as you just said, or threatening. So, when you all think about this, and, Mac, I think you were just kind of starting to touch on it when you were talking about “It's gotta be inclusive, as the work's even being performed in the first place,” but how do organizations kind of walk that tightrope of getting deep into people's minds and hearts and trying to manage policy at the same time?
Mac: That's a good question, and I can see how it'd be a big concern. The main thing is that, if you think about diversity-equity-inclusion, it doesn't have to conflict with the regulations or the laws. It's all about ensuring that everyone has an opportunity to be a part of the work, a part of the conversations, and making sure that you're not creating an unfair environment. And more than that, that you're actively inviting and welcoming people in to be involved. So, I don't see it as much of a conflict with any legal issues or, you know, company policy. It's not doing DEI that's really in conflict with the laws and with company policies.
Lacee: To Mac's point, I believe that… This, again, because it's a journey… Organizations, when they start to do this work, they have to be willing to see what gets revealed in this process — to see where there's a gap between policy and people feeling like they're being treated equitably and even equally and fairly, in some cases. I mean, equal doesn't always mean equitable, and that's a challenge for a lot of people: making sure that they understand what the difference is. And, like you said, with human beings, we are deeply triggered when things aren't fair. And so not only are you dealing with something that could be legal, you also are dealing with emotions, which impact performance and someone's ability to work in a way that feels safe and healthy for them. And that's a big deal right now, especially based on what everyone's been through in the past couple of years.
Rick: Yeah, that has definitely added another layer of complexity, I think, to all business life. Suddenly, now we're talking... We've all got to be concerned about health and safety from time to time. So, let's go just a tiny bit deeper into the concept of assimilation. And within that, there's an assumption (and even a belief within our own organization — just being completely transparent) that culture matters, and being part of a community and having a clear identity as a company is going to get us significantly better results. And how do we walk that tightrope of making sure that we're building a great company culture without asking too much of people, from an assimilation standpoint?
Mac: Well, the thing that stands out to me in what you said was that culture does matter. It just doesn't always matter in a positive way. And I think that's important to remember because culture can support success. It can support health and happiness. It can also cause unhappiness and pain and frustration and failure. So, I definitely wanted to call that out first. But before I go on, Lacee, did you want to talk about any of that?
Lacee: Well, I agree with you, Mac. It's something that we need to be completely aware of, and mindful of, and respectful of, because the organization has a culture, and you have individuals [who] are bringing in all of their cultural backgrounds. And so, how does that get integrated? And that's a lot of what we're talking about when we talk about diversity, equity, and inclusion. There is a process, again, that happens. And without that awareness, we are trying to force people to fit into a box, and that's not always going to work, especially when people feel very strongly about their cultural backgrounds.
So, you asked [me] to explain some about assimilation, and there are good examples and then there's some really not-so-great examples of assimilation. There are absolutely ways in which, when we step into an organization, there's not only gonna be an expectation to assimilate — there's going be a benefit to assimilate. You know, this is what belonging feels like — when we are part of something. So, there's value in recognizing that, "Oh, when I work here, here are some of the values that this organization has, and I align with those values, and I'm really excited about participating." And that's where you'll see people...For example, we work with organizations where they may have something that's representative of that culture that everyone has. It's almost a show of respect for the organization. For example, a hat. It could be some kind of symbol, or, you know, some of the language that you see organizations use. Some of that becomes challenging when you are new to an organization and you're walking in for the first time and everyone's speaking in a way that sounds absolutely foreign to you. It's confusing. And because they're so accustomed to operating in that way, then someone else could feel easily excluded. So, without that awareness, it becomes very problematic — the impact, [that is]. So, while some of these things that we do when we talk about assimilation are incredible, and [do] make us feel good, there are those times where it doesn't work. And there are some examples. I'm going to let Mac share a few, and I have some more ideas.
Mac: Yeah, the thing that stands out to me in what Lacee said about the hat being part of the culture and assimilating to that, is — pretty much anyone can get a hat and join that culture and feel like they fit in. But when you have cultural elements that are about personality or about your own personal background, that's when it gets really difficult. So, for instance, if you work at a place where the culture is very focused on showing yourself off and promoting yourself — being on stage all the time, or being a big sales personality — someone who isn't as outgoing and almost aggressively, confidently extroverted, there's not much that they can do to change who they are to fit that culture.
And the fact is, that when you get a whole bunch of people who all fit the same culture, you get this monolith, where everyone becomes more identical; more of the same experiences, more of the same knowledge and understanding, and it just narrows that background to where you have a very limited scope of what you can contribute. But, when you open up that culture and you make it welcoming for people of all sorts of different backgrounds — and you're bringing in people with all sorts of different experiences, education, knowledge, personalities, et cetera — then you're opening yourself up to new ideas, new contributions, and different ways to think about things. And that's where innovation happens.
That's where, you know, more success happens. I mean, there's all sorts of research that shows that… it all comes from not having everyone who's exactly the same. Now, granted, that group that's exactly the same because they think alike, they have the similar experiences, similar language, similar, references, they can operate very effectively and efficiently. But will they be successful? Who knows?
Lacee: A lot of organizations are, right now, hiring for diversity, and they're onboarding for conformity. And that really creates a problem, to Mac's point, because when you create an environment where everyone is thinking alike or expected to be alike, to have the same types of skills and present them in the same way, then you do miss out on the diversity. And it's proven that, when we're on diverse teams, we do walk away feeling more uncomfortable, because all of us know what it's like to have someone just high five us when we have an idea because they think like us, and it's like, "Ah, that's great," versus someone challenging our ideas. If we wanna get to a place where we're innovative, and really create an environment where there's growth, too, we're going to have to have people in the room that bring something different and unique than we do, and that challenge us. That's the way we want to go.
Rick: It makes a ton of sense, actually. Well, I, so, so, so much appreciate you taking so much time with me today. Every time I have the privilege of sitting down with you, I see the world in a slightly different way, which is incredibly valuable to me. So, thank you so much. And we'll probably need to talk more soon, because as things continue to evolve and we continue to learn, I'm sure that there's much more that our audience will want to hear about. So, thank you.
Lacee: Thank you, Rick. This has been fabulous.
Masami: If you'd like to stay up to date on the latest from the Fearless Thinkers Podcast, please subscribe. Links to all of the relevant content discussed in today's podcast are in the show notes, or you can always reach us at bts.com. Thanks again.
Related Content

At BTS, we’re constantly challenging ourselves to innovate at speed. And right now, it feels like we’re standing at the edge of something massive. The energy? Electric. The velocity? Unprecedented. For many of us, the current pace feels a lot like the early days of the pandemic: disorienting, high-stakes, and somehow exhilarating. And honestly—it should feel that way. Our teams have been tinkering with AI, specifically LLMs, for the past 2.5 years and it has really been in the last eight months that I can see the profound impact it is going to have for our clients, for our services and our operating model.
The opportunity isn’t about the technology. The world has it and it’s getting better by the minute. The issue is people and people’s readiness to adopt it and be re-tooled and re-skilled. It’s about leadership. AI is deeply personal, it’s surgical. In fact, that’s its genius. So, getting full scale adoption of AI, re-tooling everyone in the company by workflow, so that they can invent new services, unlock new customer value, unlock new levels of productivity, even use it for a better life, is the current race. The central question I’ve been wrestling with, alongside our clients and our own teams, is this:
What does AI actually mean for leadership and culture?
And the answer is clearer by the day: AI isn’t just a new toolset. It’s a new mindset. It demands that we rethink how we lead, how we learn, and how we build thriving organizations that can compete, adapt, and grow.
The productivity paradox revisited
Let’s start with the elephant in the boardroom. There’s been a lot of buzz around AI and its promises. But many leaders have quietly wondered: Will any of this actually move the needle? A year ago, we were asking the same thing. We had licenses. We had curiosity. We had early experiments. But the results were modest, a 1% productivity gain here or there. But by April, we were seeing:
- 30–80% productivity gains in software engineering
- 9–12% gains in consulting teams
- 5%-20% improvements in client success and operations
Just as importantly, the innovation unlock and creativity across our platforms due to vibe coding along with new simulation layers, is leading to new value streams for our clients. This isn’t theoretical. It’s not hype. It’s real. The difference? Adoption, ownership, and a shift in how we lead in order to energize the AI innovation within our teams. The challenge now isn’t whether AI creates value. It’s how to unlock and scale that value across teams, geographies, and business units—and do it fast.
Two Superpowers of the Agentic AI Era
In working with leaders across industries, I’ve come to believe in two superpowers (there are more as well) that will unlock the potential of this AI era: Jazz Leadership and a Simulation Culture.
1. Jazz Leadership
Forget the orchestra (although personally I am a big fan.) The successful team cultures that are innovating with AI feel more like jazz. In jazz, there’s no conductor. There’s no fixed sheet music. There are core bars and then musicians make up music on the spot based on each other’s creativity, building off of each other’s trials, riffs and mistakes, build something extraordinary together. This is how experimenting with AI today, in the flow of work, feels like.
For each activity across a workflow, how can new AI prompts, agents, and GPTs make it better, codify high performance, drive speed and quality simultaneously? How can we try something totally different and still get the job done? How might we re-invent how we work? That’s how high-performing teams operate in the AI era. The world is moving too fast for command-and-control leadership, a perfect sheet of music with one leader who is interpreting the sheet music and directing. What we need instead is improvisation, trust, shared authorship, courage and a playful spirit because there are just as many fails as breakthroughs.Jazz leadership is about creating the conditions where:
- Ideas can come from anywhere
- People see tinkering and testing as key to survival and AI failures mean your team is at the edge of what’s possible for your services and ways of working
- Leaders say, “I don’t have all the answers, but I’ll go first, with you”
- People feel “I’m behind relative to my peers in the company” and the company sees this as a good sign because the pace of learning with AI means higher chance of success in the new era
At BTS, we recently promoted five new partners who embody this mindset. They weren’t the most traditional leaders. But they were the most generative. They coached others. They experimented and are constantly re-tooling themselves and others. They inspired movement. They are keeping us ahead, keeping our clients ahead and driving our re-invention. Jazz leaders make teams better, not by directing every note—but by setting the stage for breakthroughs. It is similar to the agile movement, similar to how it felt in Covid as companies had to reinvent themselves. It’s entrepreneurial, chaotic and fun.
2. Simulation Culture
The ability to simulate is a super-power in this next agentic, AI era. Simulation has always been part of creating organizational agility, high performance and leadership excellence. But AI and high-performance computing have transformed it into something bigger, faster, and infinitely more powerful. It means that building a simulation culture is within all of our grasp, if we tap its power.Today, companies simulate:
- Strategic alternatives - from market impact all they way to detailed frontline execution
- New business, new markets and operating models
- Major capital deployment e.g. build a digital twin of a factory before breaking ground
- Initiative implementation
- Workflows current and future
- Jobs to assess for talent and critical role readiness
- Customer conversations and sales enablement motions
With a simulation culture, where you regularly engage in scenario planning and expect preparation and practice as a way of working, billions in capital is saved, cross-functional teams are strengthened, high performance gets institutionalized, win rates increase, earnings and cash flow improves.
Where to get started
Below are a few examples of what leading organizations are doing. Consider testing these in your own organization:
- Conversational AI bot platforms used to scale performance expectations and the company’s unique culture.
- Agentic simulations built into tools so people can prepare and practice with 100% perfect context and not a wasted moment.
- Digital twins of the job created so that certifications and hiring decisions are valid.
- Micro-simulations spun up in hours to align 50,000 people to a shift in the market or a new operational practice.
Final Thoughts
- Lead like a jazz musician. Embrace improvisation, courage and shared creativity.
- Build a simulation culture. Because in a world that’s moving this fast, practice isn’t optional—it’s how we win.
This is a brave new world. Not five years from now. Right now.Let’s shape it—together.

Most leaders focus on strategy—not because they undervalue culture, but because strategy feels concrete. It has structure, timelines, metrics, and deliverables. It’s visible and defensible. When pressure is high, strategy gives leaders something they can point to and steer. Culture doesn’t always feel that way. It’s harder to define, harder to measure, and often lands in the “important, but not urgent” pile. That’s not a leadership flaw. It’s a gap in how we’ve equipped leaders to lead.But if you want to change how your organization operates, you have to start with what people experience every day.
Below are six no-fluff actions from our recent event, , designed to help you leave your team stronger than you found it.
Culture Without the Fluff→ Don’t miss events like these! Sign up for our newsletter or visit our events page to see what’s coming.
1. Build shared habits
If strategy defines where you’re going, culture determines whether you’ll get there. Strategy can shift quickly, with a new market, goal, or CEO. Culture can’t. It’s shaped by the beliefs, habits, and norms that don’t pivot on command—and that’s where friction starts. The disconnect doesn’t usually show up in big moments. It shows up in how decisions get made, what’s prioritized under pressure, and whether feedback is honest or avoided. These daily behaviors signal what really matters, regardless of what the strategy says. That’s why high-performing organizations go beyond communicating direction. They turn strategy into clear expectations for how people should work, lead, and collaborate—and then reinforce those expectations through routines, incentives, and leadership behavior.
Try this:
Pick one strategic priority and ask: What should people be doing differently if this is truly our focus? If you’re not seeing those behaviors, there’s a gap. Ask yourself: Do our daily habits match the future we’re trying to build?
2. Use the levers you already own
Culture change doesn’t have to start with a massive initiative. It can start with the levers you already own. Culture lives in the mechanics of your team’s work: how meetings are run, how frontline decisions are made, how failure is treated, and what behaviors leaders model. These small signals shape big beliefs. That’s why abstract values and vision statements alone often fall flat. They’re not wrong, but without action behind them, they’re just words on a page. Real change starts by zooming in on specific moments that shape how work gets done, and making small, intentional shifts. Want a culture of accountability? Focus on what happens after meetings. Want more innovation? Look at how failure is handled during team reviews.
Start here:
Pick one lever (like how meetings are run) and ask:
- What messages are we sending through how we meet?
- Who speaks up? Who stays silent? What actually gets decided?
Then make small adjustments that reinforce the culture you want—not the one you’ve inherited.
3. Avoid the tempting pitfalls
If you’ve ever rolled out a new set of values, launched a culture initiative, or shared a bold new vision, only to see behavior stay exactly the same, you’re not alone. Most culture efforts stall not because leaders don’t care, but because they start with what’s visible and familiar: messaging, posters, kickoff events. These feel like the right moves. But they rarely shift what people actually do, and rarely resonates in a meaningful and lasting way In our recent webinar, we shared six common traps that organizations fall into often with the best intentions. Here are three that come up again and again:
- Relying on values to do the heavy lifting. Most teams have clear values, but that’s not the problem. The challenge is turning those values into real habits. If the way you run meetings, make decisions, and give feedback doesn’t reflect what’s on the wall, people notice—and disconnect.
- Expecting HR or culture champions to lead the culture shift alone. HR and champions play a big role in culture, but they can’t do it without leaders. People take their cues from credible influencers in the business: what gets rewarded, what gets ignored, and how leaders show up under pressure. That’s where real culture change starts.
- Announcing culture change before actually changing anything. This is a classic case of show don’t tell. When leaders talk about change without shifting the day-to-day experience, people become skeptical. They’ve heard it before. What earns their belief and commitment is seeing leaders act differently in ways that directly affect their work.
P.S. We’ve rounded up 3 more pitfalls worth avoiding. See them here.
Start here:
Surface the unspoken. Ask: What do people believe they’ll be rewarded for today? What would they have to believe to behave differently?Culture change requires shifting the mental models that shape behavior.
4. Shift the beliefs beneath the behaviors
You can’t shift behavior without understanding the beliefs behind it. If teams aren’t collaborating across silos, it’s probably not because they don’t want to—it’s because they’re rewarded for competing, not collaborating. If leaders aren’t taking smart risks, it might be because failure has been punished, not treated as a learning moment. These everyday behaviors are just the surface—what’s driving them are deeper, often invisible beliefs that probably outlast the tenure of some of your employees.
Start here:
Ask: What are the unspoken rules here? What would someone need to believe for this behavior to feel natural, safe, and worth it? Until you name and shift those beliefs, culture efforts will stay stuck at the surface.
5. Don’t let your culture fall behind your tech
Honestly, the real surprise would be if AI wasn’t reshaping your culture. Some organizations are going all-in on experimentation. Others are still figuring out what their approach will be. But wherever you are on the curve, one thing’s clear: this moment feels a lot like the wild west. And your talent is picking up on that. Leaders are signaling the need to adapt and innovate—but rewards and incentives often tell a different story. Without clear signals from the culture that it’s safe to try, valuable to learn, and worth the risk, even the smartest tools won’t be used to their full potential.
Ask yourself:
- How are we capturing what’s working with AI—and making those insights visible and usable across the organization?
- What are we taking off people’s plates to give them the time and space to learn, experiment, and adapt?
- Have we updated the priorities, deliverables and expectations to reflect the new reality—or are we layering AI on top of an already full workload?
- Are leaders helping people see the personal value in this shift—so AI feels like a path to growth, not a threat to their role?
6. Start small, scale fast
Most leaders assume culture change has to be slow and sweeping. But it doesn’t.We’ve seen major progress start with one small shift—the kind that’s visible, repeatable, and high-impact. The key? Start where the energy already is: a team that's eager, a leader who's ready, a process that’s stuck. Then focus on one behavior that’s holding things back—and change it. From there, scale what works.
Start here:
Use this simple 3-step exercise to find a small, high-impact place to start:
- Pinpoint a stuck spot: Where is strategy getting delayed, deprioritized, or lost in translation? Common areas include:
- Team meetings that always run long but lead to no decisions
- A new tool or process people aren’t adopting
- A frontline team disconnected from the broader strategy
- An area with low engagement or slow execution
- Identify the blocker behavior:
- What specific habit, mindset, or expectation is in the way? (e.g., defaulting to top-down decisions, rewarding speed over learning, fear of trying something new)
- Make one shift—and scale what works
- Change that behavior in one team, one moment, or one process.
- Capture the impact. Then share the story and replicate what worked.
Change spreads through stories. Show people what’s possible, and they’ll move with you.
Culture change is hard. Doing it alone? Even harder.
We work with teams around the world to:
- Spot what’s working—and what’s getting in the way
- Test small shifts that create big ripple effects
- Keep momentum going as change starts to spread
Reach out to us to start a conversation!

In the 1990s, Business Process Reengineering (BPR) was the Big Bet. Companies launched tightly controlled pilot programs with hand-picked teams, custom software, and executive backing. The results dazzled on paper.
But when it came time to scale? Reality hit. People weren’t ready. Systems didn’t connect. Budgets dried up. The pilot became a cautionary tale, not a blueprint.
We’ve seen this before with Lean, Agile, even digital transformations. Now it’s happening again with AI, only this time, the stakes are different. Because we’re not just implementing a new solution, we’re building into a future that’s unfolding. Technology is evolving faster than most organizations can learn, govern, or adapt right now. That uncertainty doesn’t make transformation impossible, but it does make it easier to get wrong.
And the dysfunction is already showing up, just in two very different forms.
Two roads to the same cliff
Today, we see organizations falling into two extremes. Most companies are either overdoing the control or letting AI run wild.
Road 1: The free-for-all
Everyone’s experimenting. Product teams are building bots, prompting, using copilots. Finance is trying automated reporting. HR has a feedback chatbot in the works. Some experiments are exciting. Most are disconnected. There's no shared vision, no scaling pathway, and no learning across the enterprise. It’s innovation by coincidence.
Road 2: The forced march
Leadership declares an AI strategy. Use cases are approved centrally. Governance is tight. Risk is managed. But the result? An impressive PowerPoint, a sanctioned use case, and very little broad adoption. Innovation is constrained before it ever reaches the front lines.
Two very different environments. Same outcome: localized wins, system-wide inertia.
The real problem: Building for optics, not for scale
Whether you’re over-governing or under-coordinating, the root issue is the same: designing efforts that look good but aren’t built to scale.
Here’s the common pattern:
- A team builds something clever.
- It works in their context.
- Others try to adopt it.
- It doesn’t stick.
- Momentum dies. Energy scatters. Or worse, compliance says no.
Sound familiar?
It’s not that the ideas are flawed. It’s that they’re built in isolation with no plan for others to adopt, adapt, or scale them. There’s no mechanism for transfer, no feedback loops for iteration, and no connection to how people actually work across the organization.
So, what starts as a promising AI breakthrough (a smart bot, a helpful copilot, a detailed series of prompts, a slick automation) quietly runs out of road. It works for one team or solves one problem, but without a handoff or playbook, there’s no way for others to plug in. The system stays the same, and the promise of momentum fades, lost in the gap between what’s possible and what’s repeatable.
We’ve seen this before
These aren’t new problems. From BPR to Agile, we’ve learned (and re-learned) that:
- Experiments are not strategies. Experiments show potential, not readiness for adoption. Without a plan to scale, they become isolated wins; interesting, but not transformative.
- Culture is the operating system. If the beliefs, behaviors, and incentives underneath aren’t aligned, the system breaks, no matter how advanced the tools.
- Managers matter. Without their ownership and support, change stalls.
- Behavior beats code. Tools don’t transform companies. People do.
Design thinking promised to bridge this gap with user-driven iteration and empathy. But in practice? Most efforts skip the hard parts. We tinker, test, and move on, without ever building the conditions for adoption.
AI and the new architecture of work
Many organizations treat AI like an add-on—as if it’s something to bolt onto existing systems to boost efficiency. But AI isn’t just a project or a tool; it changes the rules of how decisions are made, how value is created, and what roles even exist. It’s an inflection point that forces companies to rethink how work gets done.
Companies making real progress aren’t just chasing use cases. They’re rethinking how their organizations operate, end to end. They’re asking:
- Have we prepared people to reimagine how they work with AI, not just how to use it?
- Are we redesigning workflows, decision rights, and interactions—not just layering new tech onto old routines?
- Do we know what success looks like when it’s scaled and sustained, not just when it dazzles?
If the answer is no, whether you’re too loose or too locked down, you’re not ready.
The mindset shift AI demands
AI isn’t just a tech rollout. It’s a mindset shift that asks leaders to reimagine how value gets created, how teams operate, and how people grow. But that reimagination isn’t about the tools. The tools will change—rapidly. It starts with new assumptions, new stances, and a new internal leader compass.
Here are three essential mindset shifts every leader must make, not just to keep up with AI but to stay relevant in a world being reshaped by it:
1. From automation to amplification
Old mindset: AI automates tasks and cuts costs.
New mindset: AI expands and amplifies human potential, enhancing our ability to think strategically, learn rapidly, and act boldly. The question isn’t what AI can do instead of us, but what it can do through us—helping people make better decisions, move faster, and focus on higher-value work.
2. From efficiency to reimagination
Old mindset: How can we use AI to make current processes more efficient?
New mindset: What would this process look like if we started from zero with AI as our co-creator, not a bolt-on?
3. From implementation to opportunity building
Old mindset: Roll out the tool. Train everybody. Check the box.
New mindset: AI fluency is a core human capability that creates new realms of curiosity, sophistication in judgment, and opportunity thinking. Soon, AI won’t be a one-time training. It will be part of how we define leadership, collaboration, and value creation.
From sparkles to scale
In most organizations, the spark isn’t the problem. Good ideas are everywhere. What’s missing is the ability to translate those isolated wins into something durable, repeatable, and enterprise-wide.
Too many pilots are built to impress, not to endure. They dazzle in one corner of the business but aren’t designed for others to adopt, adapt, or sustain. The result? Innovation that stays stuck in the lab—or dies.
Designing for scale means thinking beyond the “what” to the “how”:
- How will this spread?
- What behaviors and systems need to change?
- Can this live in our whole world, not just my sandbox?
It’s not about chasing the next use case. It’s about setting up the conditions that allow innovation to take root, grow, and multiply, without starting from scratch every time.
Here’s how to make that shift:
1. Test in the wild, not just in the lab
Skip the polished demo. Put your solution in the hands of real users, in real conditions, with all the friction that comes with it. Use messy data. Invite resistance. That’s where the insights live, and where scale begins. If it only works in ideal settings, it doesn’t work.
2. Mobilize managers
Executives sponsor. Front lines experiment. But it’s team leaders who connect and spread. Equip them as translators and expediters, not blockers. Every leader is a change leader.
3. Hardwire behaviors, not just tools
The biggest unlock in AI is not the model—it’s the muscle. Invest in shared language, habits, and peer learning that support new ways of working. Focus on developing behaviors that scale, such as:
- Change readiness: the ability to spot opportunity, turn obstacles into possibilities, and help teams pivot.
- Coaching: getting the best out of your AI “co-workers” just like human ones.
- Critical thinking: applying human judgment where it matters most—context, nuance, and ethics.
4. Align to a future-state vision
To scale beyond one-off wins, people need a shared sense of where they’re headed. A clear future-state vision acts as an enduring focus, allowing everyone to innovate in concert. That alignment doesn’t stifle innovation. It multiplies it, turning a thousand disconnected pilots into a coherent transformation.
5. Track adoption, not just “wins”
Don’t mistake a shiny, clever prompt for progress. A great experiment means nothing if it can’t be repeated by many people. From day one, design with scale in mind: Can this be adopted elsewhere? What would need to change for it to work across teams, roles, or regions? Build for transfer, not just applause.
The real opportunity
AI will not fail because the tech wasn’t good enough. It will fail because we mistook experiments for solutions, or because we governed innovation into paralysis.
You don’t need more control. You don’t need more chaos. You need design for scale, not just scale in hindsight.
Let’s stop chasing sparkles. Let’s build systems that spread.

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Six top CEOs from varying industries discuss the future of leadership in an AI world.
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BTS has earned 59 Brandon Hall Group Excellence Awards in 2025 alongside its clients. These awards recognize some of BTS’s most innovative and effective solutions, created through close collaboration with their clients.
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STOCKHOLM, SWEDEN – BTS Group AB (publ), a leading global consultancy specializing in strategy execution, change, and people development, has agreed to acquire Sounding Board, a technology-based leader in scalable, high-impact coaching solutions driving transformational leadership development.
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