Go to market by accelerating sales and marketing

By focusing on mindset shifts and practicing critical moments, BTS can help your team produce leaders that can more readily adapt to change and be more connected with their team needs. These leaders have a greater understanding of societal change, which will make them the ace-in-the-hole you need to adapt your strategy for the future.

With unpredictable sales cycles and market disruption becoming the norm, we have experienced a dramatic shift in how salespeople work and how clients expect to interact with them. Establishing a personal connection is now more valuable than ever. 

Traditionalist clients who would never take a virtual meeting in the past have now been forced to experiment with virtual communication tools and are more likely to accept some meetings as virtual interactions. 

BTS’s robust digital experience can help you build a strategy that leverages the strong interpersonal skills of your salespeople to seize this new opportunity and bring your clients along with you.

There may come a time when you need to launch a transformation or initiative where nothing off-the-shelf applies. 

The BTS team are experts in building custom solutions for organizations of all sizes. In these cases, we begin by minimizing complexity and zeroing in on what great people in your organization already do. By aligning that with the context of your market, as well as our extensive research and experience, we can create custom sales methods, assessments, and training to build a framework for you going forward.

We uncovered that the best organizations today help customers understand how their solutions accelerate customer business results. Sellers, sales managers, and marketeers need to perform at their best in common, critical situations to help customers accelerate their desired business results.

Rather than describing broad skills, our experience tells us that focusing on “what Great looks like” in specific, common situations. Our set of critical sales and marketing modules enables your team across the value chain to be Great when it counts.

Organizations are seeking ways to quickly assess the ability of their sales and marketing talent to meet the evolving needs of customers. Assessing talent should be flexible, accessible in the flow of work, cost-effective, easy to deploy, and rooted in a strong point of view.

We work with organizations to provide high-impact assessments for hiring and selection, baseline understanding of capabilities, and to create tailored development journeys.

For more than five years, a multinational software corporation has partnered with BTS to deliver high-impact experiences at scale. These engagements have ranged from coaching to leadership development, strategy alignment, and go-to-market change and transformation initiatives.

Last year, the organization’s leadership team asked BTS to co-create and deliver their bi-annual CEO leadership summit, which included the top 120 leaders in the company across all business units.

When a multinational enterprise information technology company came to us about building an onboarding program for their new sales hubs, they were trying to train their inside sales reps for the enterprise sale. We helped them see that these new reps needed to know the “blocking and tackling” of sales – getting past gatekeepers, overcoming objections and demoing products – more than they did executive-level conversations.

A leading global financial services firm is executing on a significant transformation towards increasing the use of digital technology and implementing goals-based client conversations. With changing customer expectations, firms across the industry are grappling with making both of these shifts.

A multinational enterprise software corporation was about to embark on its journey to implement an entirely new global business strategy: The Intelligent Enterprise. To successfully communicate and align its top leaders to this new strategy, the software company partnered with BTS to design and facilitate a critical CEO leadership summit where the top 120 global leaders came together to align and build a plan to execute the strategy.