About BTS
We inspire and equip people to do the best work of their lives,
creating better businesses and a better world.
BTSÂ leadership team
Meet the leaders behind BTS, guiding our work and shaping our impact around the world.
A history of doing things differently
In 1986, Henrik Ekelund saw an opportunity. At the time consulting firms were paid to deliver rigorous strategies, then step away, assuming execution would follow. But all too often, when those strategies met the real world, they stalled. Not because the strategy was wrong, but because people werenât ready to carry it forward.
So he founded BTS and brought business simulations to market - immersive experiences where leadership teams run the business, test decisions, and see consequences before results are on the line.
From our beginnings in Stockholm, we've been guided by one countercultural belief:Â Change happens through people.
What it feels like to work with us
Fun & helpful
We take the work seriously - without taking ourselves too seriously. We bring curiosity, humility, and energy into every room, creating space for tough conversations, sharper thinking, and real progress. Working with us is collaborative, uplifting, and fun.
People-centric
Your people are what make the difference. Itâs how they think, decide, and act every day that drives success. We focus on those moments, helping leaders and teams build the confidence and capability to perform at their best.
99% co-created
You donât get a big reveal, you get a true partnership. We build solutions with you, not for you, so the work is owned, aligned, and already in motion by the time weâre done.
Practical by design
No off-the-shelf solutions. Everything is built around your business and brought to life through experiential learningâso itâs relevant, actionable, and sticks long after weâre gone.
Company overview and FAQs
Who is BTS?
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Offices & locations
Find the BTS office closest to you, or fill out the form above and we'll connect you with the right people.
Advantage Performance Group
San Rafael, CA 94903
BTS Total Access
Wayne, PA 19087
Chicago
Chicago, IL 60606
Chicago (US-Central)
Chicago, IL 60606
Cincinnati
Cincinnati, OH 45206
New York City
New York, NY 10118
New York (US-East)
New York, NY 10118
Phoenix
Phoenix, AZ 85016
Rapid Learning Institute â A BTS Company
Wayne, PA 19087
San Francisco
San Francisco, CA 94108
San Francisco (US-West)
San Francisco, CA 94108
Toronto
Toronto, ON M5V 1Y1
Amsterdam
1083 HN Amsterdam
Bilbao
48013 Bilbao
Cologne
50670 Cologne
Custom Digital Learning
9000 St. Gallen
London
London W6 9YN
Madrid
28046 Madrid
Milan
20121 Milan
Netmind by BTS â Barcelona
08018 Barcelona
Paris
75006 Paris
Portsmouth
Portsmouth PO6 3EN
Stockholm (Head Office)
114 53 Stockholm
Buenos Aires
C1003ABM CABA, Buenos Aires
Ciudad de MĂ©xico
Miguel Hidalgo, 11550 Ciudad de MĂ©xico, CDMX
Mexico City
11560 MĂ©xico, D.F.
SĂŁo Paulo
SĂŁo Paulo, SP 04575-060
Bangkok
Pathum Wan, Bangkok 10330
Jakarta
Jakarta 12310
Kuala Lumpur
50470 Kuala Lumpur
Melbourne
Melbourne VIC 3000
Mumbai
Mumbai 400059
Mumbai
Mumbai, 400062 Maharashtra
Seoul
Seoul 04348
Shanghai
Shanghai 200040
Singapore
Singapore 049246
Sydney
Sydney NSW 2000
Taipei
Taipei City, 104088
Tokyo
Tokio 102-0083
Dubai
Dubai
Johannesburg
0046 Centurion, Gauteng
Nairobi
Westlands, Nairobi
Riyadh
Riyadh
Stellenbosch
Stellenbosch Central, 7600 Stellenbosch
BTS Spark
BTS Spark is the nonprofit arm of BTS, focused on expanding opportunity through leadership.
We bring our expertise in coaching, strategy, and experiential learning to school leaders, educators, and nonprofit leaders in underserved communities, helping them build the skills and confidence to drive real impact.
Interested in joining the BTS team?
Weâre looking for creative, courageous, and empathetic individuals who want to help individuals and teams find a greater purpose in their work. We love what we do, and we think you would too.
Ready to start a conversation?
Every successful transformation begins with a meaningful conversation. Connect with us to explore how BTS can partner with you to make the shift.