We think about people differently.

On-demand

Change the game with Industry Acumen

Establish credibility for sellers by helping them speak the language of their customers.

Event details

Virtual

50 minutes

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Sellers, consultants, and solution architects all need to understand their customers’ business to be able to position value. These conversations are grounded in Industry Acumen, which allows go-to-market teams to understand the specific goals and objectives of different line of business executives in the context of an industry vertical.

During this 50-minute webinar, you’ll learn how BTS thinks about this opportunity and the ways we help sales teams drive better sales conversations.

Expect to walk away with
  • Design principles for creating a great industry acumen program for your team.
  • Client examples and success stories from the consulting and technology companies.
  • An understanding of how BTS can help you overcome the challenge of building industry acumen skills.
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